
Wellness & NutritionSons × Stuart McCloskey - Six-Month Brand Ambassador Campaign
Sons appointed Ireland rugby international Stuart McCloskey as a six-month brand ambassador, building a library of athlete-led content that generated 500K+ views.
Success Stories
Sport Endorse has delivered 70+ athlete-marketing campaigns for brands including AIB, Pringles, Specsavers, BBC Sport, Puma, Active Iron and An Post - spanning brand ambassadors, social campaigns, keynote speakers and multi-athlete programmes across rugby, GAA, football, athletics and more. Every campaign below is a published case study showing the brand, the athlete, the activation and, where shared, the results and client feedback. Filter by industry, campaign type or region, or search by brand or sport.

Wellness & NutritionSons appointed Ireland rugby international Stuart McCloskey as a six-month brand ambassador, building a library of athlete-led content that generated 500K+ views.

Wellness & NutritionGAA players Seamus Flanagan and Luke Loughlin brought Sons' "pre-hab for your hair loss" message to life in two athlete-led Reels, reaching a combined 67,000 people.

Sport & SportswearGreyhound Racing Ireland used Sport Endorse to bring Davy Russell, Paul Galvin, David Kilcoyne and Erin King to six 270 Degree fundraising events at greyhound stadia across Ireland.

Founded in 1996, SKINS Compression is a global pioneer in compression sportswear, trusted by elite and everyday athletes to enhance performance, support recovery, and reduce injury risk.

Sport Endorse partnered with AYA to deliver a high-impact outdoor and integrated advertising campaign, activating its long-term ambassador partnership with Robbie Henshaw-demonstrating how the platform goes beyond talent sourcing to full campaign execution.

Sport Endorse partnered with Active Iron to deliver a female athlete-led campaign celebrating elite camogie talent across Ireland.

Healthcare & PharmaAffidea partnered with Olympian Chloe Watkins to build trust in diagnostic imaging and ExpressCare through an authentic athlete ambassador campaign focused on injury recovery.

Corporate & EventsEnergia partnered with Sport Endorse to authentically promote Irish language and culture through rugby international Eimear Considine during Seachtain na Gaeilge.

Boston Scientific Gym Clonmel welcomed Olympic rowing bronze medallist Daire Lynch to officially open its new on-site gym on 25 November.

Millennium Communications listed a gifting collaboration opportunity on Sport Endorse to increase brand awareness, highlight its fast and professional communications services, and demonstrate how tailored mobile solutions support both individual and business needs.

SKECHERS Ireland, trading as ShuzGroup, partnered with Sport Endorse on a gifting collaboration to support the brand’s entry into the performance footwear market and strengthen awareness and credibility within its football and rugby boot category.

Pure Pharmacy partnered with athletes Brian Keane, Martha Donnelly, and Mary O’Donovan to demonstrate how accessible preventative healthcare can fit seamlessly into everyday life.

ONESONIC partnered with Sport Endorse to connect with athletes efficiently and create authentic, performance-led content across multiple sports. Speed was a key advantage of the partnership.

Founded in Ireland by a female entrepreneur, TanOrganic, a certified organic and B Corp–accredited skincare brand, partnered with Sport Endorse to support the launch of its new Sport SPF 50 by showcasing how the product performs in real sporting and outdoor environments.

Sport Endorse partnered with Taranis Recovery to deliver on their premium athlete ambassador campaign focused on recovery, performance, and authenticity within Irish sport.

Sport Endorse partnered with Specsavers to deliver a culturally relevant, fan-first campaign featuring Erin King, captain of the Ireland Women’s rugby team.

OOST Nutrition partnered with Sport Endorse to activate a campaign with a group of runners, endurance athletes, and fitness creators, promoting its Regen & Recover supplement to active consumers across Ireland.

Finance & InsuranceFraudSMART partnered with Niall Quinn to raise national awareness of investment scams through a trusted ambassador campaign and coordinated media activation.

Wellness & NutritionSport Endorse helped Sons activate trusted GAA ambassadors through authentic creator content, delivering measurable engagement and reusable brand assets with seamless campaign management.

Sport & SportswearIrish athletes helped Greyhound Racing Ireland transform flagship race meetings into authentic social experiences, expanding awareness and engagement across Ireland.

TechHOVERAir partnered with Sport Endorse to scale European brand awareness through authentic athlete-generated content showcasing its AI-powered flying camera across multiple sports.

Finance & InsuranceConnecting AIB colleagues with Irish sprinter Bori Akinola through an authentic keynote that strengthened inclusion, belonging and employee engagement.

Media & BroadcastBBC Sport NI partnered with Sport Endorse to secure expert Women's Rugby World Cup analysis through former Ireland captain Nichola Fryday.

TechShokz partnered with Sport Endorse to launch an authentic UK ambassador campaign, connecting its OpenFit 2+ earbuds with elite HYROX athlete Dan Tai.

Corporate & EventsDalata Hotel Group partnered with Sport Endorse to inspire its marketing strategy day by connecting directly with Irish Para High Jumper Jordan Lee for an impactful keynote session.

TechLovable partnered with Sport Endorse to showcase AI-powered app creation through elite athletes, inspiring audiences to build personalised fitness solutions without coding.

Corporate & EventsIconic Health Clubs partnered with Sport Endorse to create an exclusive rugby community event featuring leading Irish rugby personalities for members and their families.

Corporate & EventsIrish Citylink partnered with Sport Endorse to launch its new Ennis-Dublin Airport route by connecting with local GAA star David Reidy. Managed seamlessly through our digital platform.

Beauty & SkincareAPIVITA partnered with Sport Endorse to support native Irish bee conservation through OpenHive, combining authentic sustainability storytelling with meaningful environmental action.

Corporate & EventsIN2 Engineering partnered with Sport Endorse to elevate its inaugural Employee Appreciation Day through an inspiring leadership Q&A and employee recognition event with Robbie Henshaw.

Healthcare & PharmaActive Iron partnered with Sport Endorse to activate 15+ female athletes across Ireland, the UK and the USA, delivering an educational social campaign focused on women's health and athletic performance.

Corporate & EventsHard Rock Cafe Dublin partnered with Sport Endorse to launch its new brunch menu through authentic athlete-created social content, generating over 35,000 Instagram views.

Corporate & EventsPartnered with Sport Endorse to launch Dalata Hotel Group's landmark GAA U20 sponsorship by connecting expert sporting voices through one streamlined platform.

Corporate & EventsAn Post partnered with Sport Endorse to deliver an engaging rugby-led social campaign, connecting James Lowe with Irish fans through authentic content and high-performing digital storytelling.

Food & DrinkFood Dudes partnered with Sport Endorse to source an expert speaker for a purpose-led educational event, connecting Bord Bia with the ideal talent through our platform.

TechSolestar partnered with Sport Endorse to recruit authentic football ambassadors across Europe, scaling product awareness through trusted athlete-led social content.

Sport & SportswearSKINS partnered with Sport Endorse to source authentic athletes across Europe, creating performance-led content that strengthened brand awareness through trusted athlete voices.

Wellness & NutritionSunvit-D3 partnered with Sport Endorse to build authentic maternal-performance brand credibility through professional triathlete Sophie Evans' pregnancy and return to elite competition.

Wellness & NutritionPartnered with Sport Endorse to source trusted GAA athletes for an authentic social campaign promoting Sons' Ultimate Hair Loss Plan across Ireland and the UK.

Media & BroadcastGill Books partnered with Sport Endorse to connect with champion jockey Nina Carberry, creating an authentic children's book series that became a bestselling publishing success.

Media & BroadcastFabric Social partnered with Sport Endorse to secure Lee Keegan for William Hill's 15-part Gaelic Games content series, delivering authentic sports storytelling through trusted talent.

Food & DrinkPringles activated Irish football culture with John Egan, combining ambassador-led PR, fan rewards and measurable commercial impact during summer 2024.

Retail & FashionSpecsavers brought Euro 2024 fan culture to life with Zander Murray, capturing authentic Scottish supporter reactions before Germany v Scotland in Munich.

Beauty & SkincareNuasan partnered with Irish international tennis player Sarah Hawkshaw for a full-day Galway shoot creating active-lifestyle content for digital channels.

Beauty & SkincareNuasan entered women's football through Rebecca Creagh, combining athlete-led Instagram promotion with recovery-focused product seeding across Shelbourne FC Women.

Wellness & NutritionAYA Supplements became Kerry Senior Ladies' official 2024 partner, combining tailored nutrition support with fan-facing promotions and digital activation.

Beauty & SkincareUriage partnered with ultra-endurance coach Conor O'Keeffe for six months of authentic Instagram skincare content rooted in real outdoor performance.

Beauty & SkincareFilorga partnered with Dr. Ciara Kelly for a three-month Instagram campaign combining anti-ageing skincare education with credible, expert-led beauty content.

Food & DrinkAvonmore Protein Milk followed weightlifter Thammy Nguyen through a real day, turning authentic athlete storytelling into multi-platform social content.

Retail & FashionSkechers Ireland turned its Dundrum flagship launch into a fan-focused event with two nationally recognised Irish sporting personalities.

Media & BroadcastOcean FM brought football legend Liam Brady to Sligo as Guest of Honour, adding national prestige to its Regional Sports Awards.

Retail & FashionSpecsavers activated Rugby World Cup 2023 with Munster star Mike Haley, capturing authentic fan vox pops across two landmark Paris locations.

Food & DrinkOttimo Pasta partnered with Irish sporting stars Lee Keegan and Nina Carberry to show busy families how quick, easy and tasty fresh frozen pasta can be.

Healthcare & PharmaRenowned Irish surfer Gearoid McDaid fronted an ISDIN SPF-awareness campaign - logo on his board, on beach and in competition.

Wellness & NutritionAltrient activated three athletes for its #BeYourBest campaign, connecting liposomal supplements with personal performance through credible sporting voices.

Food & DrinkFlahavan's launched Mini Flapjacks with Amber Barrett and Dessie Hutchinson, using authentic Instagram content to position them as convenient training snacks.

Wellness & NutritionPopeye's Supplements activated goaltender Dylan Ferguson, turning an in-store product collection into authentic social content for Canadian sports-nutrition audiences. ->.

Food & DrinkDonegal Catch partnered with endurance athlete Conor O'Keeffe to turn simple fish preparation and nutrition benefits into authentic social content.

Retail & FashionSkechers Ireland activated athletes in-store to showcase its retail experience and promote an exclusive 20% weekend offer through social content.

Media & BroadcastLunLun Talks featured elite coach Ryan Marchand in a cross-market basketball podcast that earned 5,000+ views and strong fan engagement. ->.

Media & BroadcastMovember and JOE Media partnered with Lee Keegan on athlete-led video content encouraging open and honest conversations among men in Ireland. ->.

Finance & InsuranceVHI Healthcare and RSA Insurance welcomed Hannah Tyrrell to an International Women's Day panel exploring equity and inclusion in Irish sport. ->.

Sport & SportswearPuma Running appointed Irish Paralympian Jordan Lee as an international long-term ambassador, aligning elite para athletics with global running performance.

Wellness & NutritionAYA appointed Robbie Henshaw as its national ambassador, combining integrated media, retail, PR and digital activation across Ireland.

Food & DrinkThe National Dairy Council appointed Eimear Considine to promote sustainable Irish dairy through content, events, press interviews and a national television campaign.

Food & DrinkKellogg's Ireland selected Ronan O'Gara for an internal leadership event on transforming teams, leveraging diversity and growing together.

Food & DrinkA plant based drinks company drives sampling and social coverage with the help of local Gaelic Football star Paul Conroy.

Retail & FashionGalway stars Damien Comer and Paul Conroy fronted a Sports Direct / Under Armour campaign inspiring 16–25s to train regularly.

Food & DrinkSport Endorse connected Zambrero Ireland with GAA athlete Boidu Sayeh to amplify its inaugural World Hunger Day meal-packing event through authentic community engagement.

Wellness & NutritionROS Nutrition partnered with Sport Endorse to build a trusted multi-sport athlete ambassador programme that increased brand awareness and supported measurable sales growth.

Food & DrinkSuperValu partnered with Sport Endorse to source authentic GAA ambassadors who brought credibility and representation to its nationwide #BringItOn inclusion campaign.

Retail & FashionSpecsavers activated its GAA Hawk-Eye sponsorship by celebrating Kerry legend Kieran Donaghy, creating authentic local content.

Corporate & EventsSport Endorse connected Foróige with Paralympian Jordan Lee to inspire 250 international youth delegates through an authentic leadership keynote.

Beauty & SkincareA beauty brand looking for a new face for their popular cosmetics to exemplify the brand's ethos of empowering women with the tools and knowledge to be their best selves.

Finance & InsuranceVhi partnered with Nina Carberry to showcase parkrun as an inclusive health initiative, combining trusted advocacy with evidence based wellbeing messaging.

Finance & InsuranceTokyo Olympian Nhat Nguyen became a permanent tsb ambassador as the bank backed Team Ireland's Olympic and Paralympic athletes.

Media & BroadcastSport Endorse helped ShinAwiL efficiently source and secure two elite Irish athletes for RTÉ's Dancing with the Stars, resulting in a series winner and quarter-finalist.

Retail & FashionSport Endorse connected MINI UK with professional triathlete Laura Siddall to create an authentic ambassador partnership built on genuine brand affinity and active lifestyle credibility.

Food & DrinkSligo-made healthy-food brand Good4U engaged 15 athletes on the Sport Endorse platform to boost awareness and product reviews.

Beauty & SkincareIrish wellness brand Nuasan accelerated its product launch by partnering with elite athletes across four sports through Sport Endorse's streamlined athlete marketing platform.

Retail & FashionBenetti Menswear partnered with Ronan O'Gara to launch its AW21 collection, combining premium menswear with timely rugby PR to maximise nationwide brand exposure.

Healthcare & PharmaMind Your Mouth were looking for an ambassador to increase awareness of a safe and effective custom um shield product.

Healthcare & PharmaWellington Eye Clinic partnered with Sport Endorse to build trust in laser eye surgery through an authentic athlete-patient ambassador with genuine medical credibility.

Retail & FashionRemus Uomo partnered with elite Irish athletes through Sport Endorse to showcase its AW21 collection and strengthen authentic premium menswear brand awareness.

Corporate & EventsGrant Thornton scaled awareness of Ireland's leading corporate running series through trusted athlete ambassadors sourced and managed via Sport Endorse.

Corporate & EventsIreland West Airport partnered with trusted regional athletes to strengthen brand affinity, promote international travel, and reinforce its position as the airport for the West of Ireland.

Retail & FashionSport Endorse sourced elite GAA players and young fans for Specsavers' All-Ireland Final activation, delivering a seamless, family-focused brand campaign.

TechMagnet+ launched itself as a new national brand by partnering with Olympic medallist Eimear Lambe to communicate trust, teamwork and performance through authentic athlete endorsement.

Wellness & NutritionRevive Active × John Egan: Building UK Brand Credibility Through Elite Football Revive Active accelerated UK market entry by combining an authentic athlete ambassador with a Premier League club partnership through Sport Endorse.
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