For Universities & Athletic Departments

The NIL era, handled properly

Sport Endorse works with universities and athletic departments on three fronts: connecting programmes with verified international student-athletes, educating student-athletes through the Sport Endorse Academy curriculum, and providing dedicated customer success so your athletes build compliant commercial profiles and complete brand deals with documented terms, disclosures and payments.

HQ Dublin, Ireland9,000+ verified athletes & creators280+ sports85+ countriesPlatform live since 2021Trusted by Puma · WHOOP · PwC · Kellogg'sOffices Dublin & IndianapolisHQ Dublin, Ireland9,000+ verified athletes & creators280+ sports85+ countriesPlatform live since 2021Trusted by Puma · WHOOP · PwC · Kellogg'sOffices Dublin & Indianapolis

Three engagement lines

Built for athletic departments

Recruit

International student-athletes

Access verified international athletes across 280+ sports and 85+ countries — with identity, sporting level and audience individually verified before you ever make contact.

Educate

Sport Endorse Academy

A structured NIL and personal-brand curriculum for your student-athletes: disclosure rules, contracts, pricing, taxes and working with brands professionally — before the first deal, not after the first mistake.

About the Academy →

Support

Student-athlete customer success

Dedicated, hands-on support helping your athletes build compliant profiles, evaluate opportunities and complete deals with documented terms, usage rights and payments.

Why it matters

Untracked side deals are the real compliance risk

When student-athletes sign deals over DMs, nothing is documented. On Sport Endorse, every deal carries agreed terms, usage rights, disclosures and payment records — a trail your compliance team can actually audit. Our US operation runs from Indianapolis, alongside our Dublin headquarters.

FAQ

University questions, answered

What does Sport Endorse offer universities and athletic departments?

Three engagement lines: access to verified international student-athletes for your programmes; Sport Endorse Academy, a structured NIL and personal-brand education curriculum for your student-athletes; and dedicated student-athlete customer success — hands-on support helping your athletes build compliant commercial profiles and complete deals properly.

What is Sport Endorse Academy?

A structured education programme teaching student-athletes how the commercial side of sport actually works: personal brand, NIL rules and disclosure, contracts, pricing, taxes and working with brands professionally — delivered as a curriculum your athletic department can run across squads.

Does this create NIL compliance risk for our department?

It reduces it. Every athlete profile is verified, deal terms, usage rights and disclosures are agreed and documented in-platform before payment, and the Academy curriculum teaches athletes the disclosure and eligibility rules before they sign anything — giving compliance teams a documented trail instead of untracked side deals.

Bring structure to your NIL programme

A short call with our US team covers your roster, your compliance requirements and which engagement lines fit — pricing is scoped to programme size.

Book a call