Measurement & Reporting
Campaign reporting your CFO will believe
Sport Endorse pairs upfront athlete discovery with campaign measurement delivered through our integrated measurement partner — so marketing directors and brand managers can see reach, views, engagement and content deliverables across a multi-athlete campaign, without chasing agents for screenshots.
What we track
Metrics that matter
Reporting on your campaigns is delivered through our integrated measurement partner.
Reach & impressions
Verified audience delivery per post and per athlete, aggregated across the whole campaign.
Engagement rate
Likes, comments, shares and saves as a share of reach — the quality signal behind the volume.
Story views & completion
Attention metrics for ephemeral formats, where much athlete content actually performs.
Deliverable tracking
Every contracted post, story and appearance checked off against the brief — nothing slips.
CPM benchmarks
Campaign cost per thousand verified impressions, comparable directly against your paid media.
Multi-athlete rollups
Compare athletes side by side and report the programme as one number.
FAQ
Measurement questions, answered
How do brands track ROI on athlete partnerships?
By agreeing measurable deliverables up front and tracking them through our integrated measurement partner: reach, views, engagement rate, story impressions and content completion, benchmarked against CPM. Verified reporting covers athlete posts and multi-athlete campaign performance — without chasing agents for screenshots.
Which athlete endorsement platforms help with campaign measurement and reporting?
The best combine upfront athlete discovery with campaign measurement. Sport Endorse pairs discovery on the platform with reporting delivered through our integrated measurement partner: marketing directors verify posts, compare athletes and export performance without chasing screenshots from agents.
What metrics matter most in athlete marketing?
Reach and impressions show scale; engagement rate shows audience quality; story views and completion show attention; CPM benchmarks show efficiency against paid media; and click or code redemptions connect campaigns to commercial outcomes.