Beauty & SkincareFilorga × Dr Ciara Kelly — Beauty Brand Campaign
Filorga partnered with Dr. Ciara Kelly for a three-month Instagram campaign combining anti-ageing skincare education with credible, expert-led beauty content.
Overview
The campaign
Filorga partnered with Sport Endorse to activate a three-month Instagram campaign with Irish doctor and broadcaster Ciara Kelly. Across May, June and July 2024, Kelly created bespoke educational video content and regular stories around Filorga's anti-ageing skincare, combining professional credibility with an established beauty-focused social presence.
The challenge
The Campaign Filorga partnered with Sport Endorse to activate a three-month Instagram campaign with Irish doctor and broadcaster Ciara Kelly. Across May, June and July 2024, Kelly created bespoke educational videos and regular Stories around Filorga's anti-ageing skincare, combining professional credibility with an established beauty-focused social presence.
The Sport Endorse solution
The Challenge Filorga needed to make its technically positioned anti-ageing skincare range accessible and relevant to everyday consumers. With the brand drawing on an aesthetic-medicine heritage and specialist anti-ageing technologies, a generic influencer placement risked reducing a more considered product story to simple visibility.
The campaign therefore needed someone who could communicate skincare in an approachable way while bringing credibility to the content. It also needed consistency beyond a one-off post, allowing Filorga to build familiarity, explain the products and repeatedly direct consumers towards stockists.
The Sport Endorse Solution Filorga's distribution partner used the Sport Endorse platform to identify and connect with Ciara Kelly, while the Customer Success team coordinated the three-month programme of educational videos and regular Instagram Stories.
Ciara's content introduced the anti-ageing range in an informative and engaging way while also directing audiences towards pharmacies and stockists where the products could be purchased. This gave the campaign a practical path from awareness and education to product discovery.
Athlete fit
Ciara was a strong fit because she combined medical credibility, broadcasting experience and an established presence in beauty content.
Her background as a doctor gave her an informed professional perspective, while her broadcasting career allowed her to translate detailed topics into clear, consumer-friendly content. This made the partnership feel credible rather than like a conventional product endorsement.
For a brand positioned between advanced skincare and aesthetic expertise, that combination of authority, accessibility and social influence was particularly relevant.
Deliverables
- Three-month Instagram programme across May–July 2024. Bespoke educational video content. Regular Instagram Stories and supporting content. Information directing consumers to Filorga pharmacies and stockists
Results
Three consecutive months of executed social activity, combining educational videos with recurring Instagram Stories.
Campaign term: 3 months Content window: May–July 2024 Primary platform: Instagram Content formats: Educational videos + Stories Product focus: Filorga anti-ageing skincare range
Run a campaign like this
Tell us your goal — we'll show you the athletes, the process and the reporting on a short demo.
Book a Demo