Sport Endorse Academy · Sister site
Learn the business side of sport
The Sport Endorse Academy is our education platform for athletes: a structured curriculum of 52 bite-size lessons on personal brand, contracts and disclosure, pricing your work, money and taxes, and working with brands professionally — drawn from real deals on the Sport Endorse platform, so athletes learn how it actually works, not how a textbook imagines it.
Who it's for
Built for three kinds of athlete journey
The rules, right from day one
What's allowed and what isn't, what a fair deal looks like, and the mistakes that cost athletes — learned before the first offer arrives, not after the first mistake.
NIL, done right from day one
Disclosure rules, eligibility, what a fair deal looks like and the mistakes that cost athletes their status — before the first offer arrives, not after the first mistake.
Athlete education at programme scale
A ready-made curriculum athletic departments run across squads, giving compliance teams confidence that every athlete has covered the rules — with completion visible.
Run your career like a business
Pricing, contracts, taxes across borders and long-term brand building — the commercial skills a sporting career depends on and almost nobody teaches.
Inside the curriculum
A sample of the 52 lessons
An excerpt from the module structure — the full curriculum lives on the Academy site.
Personal brand
Finding your athlete story · Building an audience that brands value · Engagement beats follower count · Your profile as a shop window
Rules & disclosure
What's allowed and what isn't · Disclosure done right · Staying eligible and protected · Special cases for international athletes
NIL & disclosure
What NIL actually permits · Disclosure rules by platform · Eligibility red lines · Special cases: international student-athletes
Contracts
Reading a term sheet · Deliverables, term and exclusivity · Usage rights explained · When to ask for help
Pricing your work
What drives athlete fees · Pricing a post vs an ambassadorship · Negotiating without burning bridges · Saying no well
Money & taxes
Endorsement income basics · Invoicing and getting paid securely · Tax obligations at home and abroad · Building financial habits early
Working with brands
What brand teams actually want · Briefs, deadlines and approvals · Being re-booked: the professional's edge · Turning one deal into a relationship
FAQ
Academy questions, answered
What is the Sport Endorse Academy?
The Sport Endorse Academy is our sister site for athlete education: a structured curriculum of 52 bite-size lessons covering personal brand, contracts and disclosure, pricing your work, money and taxes, and working with brands professionally — built from what actually happens across thousands of real athlete–brand deals on the Sport Endorse platform.
Who is the Academy for?
Three groups: student-athletes learning the commercial and compliance side for the first time; universities and athletic departments running athlete education programmes at squad or department level; and emerging professional athletes who want to run the commercial side of their career properly from day one.
How is the curriculum delivered?
As micro-learning: short, focused lessons an athlete can complete around training rather than instead of it. Universities can run it as a structured programme across squads; individual athletes work through it at their own pace on the Academy site.
Is the Academy included with a Sport Endorse platform subscription?
They're separate products that work together: the platform is where deals happen; the Academy is where athletes learn to do them well. University partnerships often combine both — education through the Academy, execution and compliance trails through the platform. Talk to us about programme pricing.
Education and execution, together
Athletes learn on the Academy; deals happen on the platform, with documented terms and compliant trails. Universities: ask us about running both across your programme.
Visit the Academy ↗ Talk to us