Wellness & NutritionAYA × Robbie Henshaw — National Brand Ambassador
British & Irish Lion Robbie Henshaw became AYA's national ambassador for 2023 across above- and below-the-line activity.
Overview
The campaign
AYA sought a sports star with nationwide relevance and strong social engagement. Robbie Henshaw — professional rugby player, British & Irish Lion and current Leinster and Ireland player — was selected via Sport Endorse as national ambassador for 2023, spanning above-the-line and below-the-line marketing.
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