TanOrganic Launches Sport SPF 50 with Authentic Athletes UGC

Founded in Ireland by a female entrepreneur, TanOrganic, a certified organic and B Corp–accredited skincare brand, partnered with Sport Endorse to support the launch of its new Sport SPF 50 by showcasing how the product performs in real sporting and outdoor environments.

Through the Sport Endorse platform, TanOrganic quickly and transparently discovered and connected with athletes across multiple markets, creating exposure in both Ireland and Spain while managing all collaborations seamlessly in one place. The campaign featured Celine Simunyu (Tennis), Laura Delany (Cricket), Oisin McVicker (Rowing), Kaci Rock (Amateur Boxing), and Jonatan Orozco (Athletics).

Each athlete independently created their own UGC-style Reels and Stories, integrating the SPF naturally into their daily routines, from pre-training preparation and get ready with me formats to outdoor lifestyle and competition moments. Because the content was self-shot and experience-led, it felt honest, realistic, and far less promotional, helping build stronger trust with their audiences. Sport Endorse streamlined athlete sourcing, communication, and coordination through the platform, enabling TanOrganic to execute multiple partnerships efficiently across different sports and regions. The campaign reached over 25,000 views and delivered authentic, athlete-generated content that increased visibility, strengthened credibility, and positioned TanOrganic Sport SPF 50 as a trusted, go-to sunscreen for active lifestyles across Ireland and beyond.

We had a great experience working with Sport Endorse to promote our new TanOrganic Sport SPF 50. We had several athletes applying as soon as I posted the opportunity and they were prompt and responsive. So happy also with the quality of content and how forthcoming and engaged the athletes were. Thank you, team Sport Endorse for your constant support and always being available for questions! - Rashmi Shankar, Sales & Marketing | Tan Organic - The Kind Brand Company