Retail & Fashion

Specsavers × Zander Murray — Euros 2024 Fan Campaign

Retired Scottish footballer Zander Murray captured the Tartan Army's spirit for Specsavers in Munich during Euros 2024.

Social campaignFootballUK

Specsavers × Zander Murray — Euros 2024 Fan Campaign

Overview

The campaign

Retired Scottish footballer Zander Murray fronted Specsavers' Euros 2024 campaign in Munich, interviewing Scottish fans before the Germany v Scotland match. In collaboration with Tangerine Comms, Sport Endorse facilitated the heartfelt, humorous vox pops that showcased genuine fan engagement.

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