Sport Endorse x Specsavers – Erin King Vox Pop
Sport Endorse partnered with Specsavers to deliver a culturally relevant, fan-first campaign featuring Erin King, captain of the Ireland Women’s rugby team.
Overview
The campaign
Sport Endorse partnered with Specsavers to deliver a culturally relevant, fan-first campaign featuring Erin King, captain of the Ireland Women’s rugby team.
Shot at the Aviva Stadium on 14th February 2026, ahead of Ireland v Italy, the campaign captured real fan reactions through an interactive “Rugby or Random” challenge—testing supporters’ knowledge with close-up, ambiguous imagery tied to the sport.
Fronted by Erin King, the content brought energy, humour, and authenticity to matchday—resulting in a social-first video designed to build brand warmth and cultural relevance during the Six Nations, already delivering 444K views on Instagram.
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