SKECHERS Ireland Builds Performance Credibility Through Local Athlete Partnerships

SKECHERS Ireland, trading as ShuzGroup, partnered with Sport Endorse on a gifting collaboration to support the brand’s entry into the performance footwear market and strengthen awareness and credibility within its football and rugby boot category. Following the global launch of SKECHERS football boots in partnership with Harry Kane, the focus was on placing performance footwear into the hands of trusted local athletes to demonstrate real world use and accessibility. Through Sport Endorse, the brand collaborated with Leah Tarpey, a Leinster and Irish international rugby player who proved to be a strong natural fit for the brand. The onboarding, introduction and coordination were seamless, with close support throughout the process, creating an efficient and easy to manage partnership for the retail team. Leah independently produced authentic UGC content across Instagram Reels and Stories, showcasing both lifestyle footwear and SKECHERS football boots through genuine training and in store experiences, helping drive footfall across the brand’s 24 nationwide stores. Over seven collaborations, Leah delivered a combined reach of 89,705, a 70.41% engagement rate, and an EMV of $2,704, establishing herself as a brand ambassador and supporting SKECHERS Ireland’s performance positioning at a local level.

“From the outset, the process was smooth, well organised and very easy to manage, and the collaboration has delivered real value for our business.”

Rebecca Quinlan, Senior Marketing Executive at Skechers