Retail & FashionRemus Uomo × Nicolas Roche & Philip Doyle — AW21 Collection
Remus Uomo partnered with elite Irish athletes through Sport Endorse to showcase its AW21 collection and strengthen authentic premium menswear brand awareness.
Overview
The campaign
Remus Uomo partnered with Sport Endorse to increase awareness of its Autumn/Winter 2021 menswear collection by connecting directly with Irish sporting icons Nicolas Roche and Philip Doyle. Using the Sport Endorse platform, the brand quickly sourced, contracted and managed two authentic ambassadors whose professionalism and credibility aligned perfectly with its premium positioning.
The challenge
As one of Ireland's leading premium menswear brands, Remus Uomo wanted to launch its Autumn/Winter 2021 collection with ambassadors who genuinely reflected the values of modern professionalism, confidence and performance.
Traditional celebrity endorsements often lack authenticity, while identifying suitable athletes, negotiating contracts and managing campaign logistics manually can be both time-consuming and resource intensive. The brand required an efficient way to access elite Irish athletes who would resonate with its target demographic and reinforce the message that Remus Uomo clothing is designed for successful men both inside and outside the workplace.
Remus Uomo also wanted to increase brand awareness, grow its social following and create premium campaign assets that could be used across its digital marketing channels.
The Sport Endorse solution
Using the Sport Endorse platform, Remus Uomo partnered with two of Ireland's most respected athletes-professional cyclist Nicolas Roche and Olympic rower Philip Doyle.
Sport Endorse simplified the entire ambassador sourcing process through one central platform. After discussing the campaign objectives, the Remus Uomo team identified athletes whose audience, values and personal brand closely matched the company's target customer.
The campaign workflow included:
Defining ambassador requirements and campaign objectives.
Identifying suitable elite athletes through the Sport Endorse platform.
Reviewing athlete suitability based on profile, audience and brand alignment.
Managing communications and campaign coordination through a single point of contact.
Contracting both ambassadors securely.
Coordinating campaign logistics, content creation and usage rights.
This streamlined approach removed the complexity traditionally associated with athlete partnerships while giving the brand direct access to trusted sporting talent.
Athlete fit
Authenticity was central to the campaign's success.
Nicolas Roche brought years of international cycling success, including multiple Tour de France appearances and a reputation as one of Ireland's most recognised endurance athletes. His mature, professional image aligned naturally with Remus Uomo's premium tailoring and smart casual collections.
Philip Doyle complemented the campaign by bringing Olympic credibility alongside his career as a medical doctor. His combination of sporting excellence, intelligence and professionalism reflected the ambition and modern confidence that define the Remus Uomo customer.
Together, the ambassadors demonstrated that high-performance athletes value quality tailoring beyond competition, creating a natural extension of the brand's identity rather than a forced endorsement.
Deliverables
- Athlete ambassador brief developed through Sport Endorse.
- Elite athlete profiles sourced and evaluated.
- Two Irish sporting ambassadors selected and contracted.
- Campaign management coordinated through the Sport Endorse platform.
- Professional Autumn/Winter 2021 lifestyle photography completed.
- Digital marketing imagery produced for brand channels.
- Athlete image licensing secured for campaign usage.
- Social media campaign content featuring both ambassadors.
- Brand awareness campaign supporting the Autumn/Winter 2021 collection.
Results
The Trusted Quote
"We found the team at Sport Endorse incredibly helpful and full of energy and ideas when we first enquired about using their platform. The platform itself proved to be of great value, allowing the brand to gain access to two of the country's best athletes, allowing us to build followers and awareness for the brand."
Michael Finlay ⏐ Brand Director of Remus Uomo
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