OOST Nutrition Activates Irish Endurance Athletes to Promote Regen & Recover Supplement

OOST Nutrition partnered with Sport Endorse to activate a campaign with a group of runners, endurance athletes, and fitness creators, promoting its Regen & Recover supplement to active consumers across Ireland. OOST Regen & Recover is a daily collagen-based supplement designed specifically to support muscle, joint, ligament and tendon health.

The campaign brought together Cian Charlton, Laura Murphy, Conor Reynolds, Rosa J and Conor McCormack, who incorporated OOST into their training and recovery routines over a six-week period. By sharing their genuine experiences, the athletes showcased how the supplement supports recovery, mobility and long-term joint health as part of an active lifestyle.

Designed to drive awareness, engagement and consideration, the campaign delivered:

5 athlete partnerships A six-week product trial integrated into athletes' training programmes Instagram Reels and Stories across athlete channels Over 30,000 combined video views More than 600 engagements across campaign content Unique athlete discount codes to encourage trial and support sales attribution A library of athlete-generated content for OOST's website and social media channels