ONESONIC partners with Sport Endorse to deliver fast, authentic athlete-led content

ONESONIC partnered with Sport Endorse to connect with athletes efficiently and create authentic, performance-led content across multiple sports.

Speed was a key advantage of the partnership. Opportunities were launched and confirmed on the same day, with products delivered within days, allowing athletes to begin content creation almost immediately.

The opportunity resulted in 67 athletes confirmed for gifting, spanning a diverse range of sports including Basketball, GAA, Running, Camogie, Hockey, Soccer, Swimming, Martial arts, Rock climbing, Cycling, and Boxing, demonstrating Sport Endorse’s ability to deliver both scale and cross-sport relevance efficiently.

By integrating ONESONIC headphones and earbuds naturally into training, recovery, and everyday routines, the campaign moved beyond traditional advertising into credible, athlete-led storytelling. To date, the collaboration has generated over 100,000 video views, reinforcing the value of authentic content delivered by athletes in real performance environments.

Working with athletes across a broad mix of sporting disciplines also highlighted the effectiveness of looking beyond mainstream profiles. As a result, ONESONIC has increased its budget for paid opportunities and expanded the range of athletes it partners with through Sport Endorse.

“The experience exceeded our expectations. Communication was clear and easy, and the platform removes the difficult part of contacting and negotiating with collaborators,” said Niall O’Callaghan, Brand Partnerships Manager at ONESONIC.

“We were able to raise an opportunity on Monday morning, agree an athlete the same day, and get a product into their hands within days.”

“We weren’t just placing logos - athletes showcased our products in real performance environments, which gave us real credibility.”