Food & DrinkKellogg's Ireland × Ronan O'Gara — Winning-Team Keynote
Kellogg's Ireland selected Ronan O'Gara for an internal leadership event on transforming teams, leveraging diversity and growing together.
Overview
The campaign
Kellogg's Ireland partnered with Sport Endorse to source a credible guest speaker for an internal event about building a winning team. Former Ireland rugby international and La Rochelle Director of Rugby Ronan O'Gara was selected to share practical perspectives on transforming teams, leveraging diversity and growing together.
The challenge
Kellogg's Ireland was planning an internal event focused on what it takes to build and sustain a winning team. The company needed a speaker with genuine leadership experience, a strong public profile and the ability to translate lessons from elite sport into ideas relevant to a professional workplace audience.
The brief required more than a familiar sporting name. The selected speaker needed direct experience of high-pressure environments, team transformation and performance culture, while also being capable of discussing inclusion, collaboration and collective development in an accessible way. Kellogg's also needed confidence that the speaker could be identified, approached and confirmed within the event timeline.
The Sport Endorse solution
Sport Endorse used its platform and talent network to present Kellogg's Ireland with a range of suitable speakers. This gave the internal team a structured way to compare credible sporting profiles against the event theme rather than relying on manual outreach or an unverified list of public figures.
Ronan O'Gara was selected as the guest speaker. The public Sport Endorse success story identifies him as a former Irish Rugby Union player and, at the time of the event, Director of Rugby at La Rochelle in France. His career combined elite playing experience with senior coaching and team leadership, making him a strong match for a discussion about how winning groups are built and developed.
Internal HubSpot records confirm that the 'Kellogg & Ronan O'Gara' opportunity was created on 22 August 2022 and completed with a close date of 5 October 2022. A note recorded that the agreement had been completed and that the talk would take place on 5 October at the Castleknock Hotel in Dublin. The record also identifies Shauna Lenagh, General Manager at Kellogg, as the associated client contact. The official success story states that the event focused on transforming teams, leveraging diversity and growing together, connecting elite-sport experience with practical questions around leadership and collective performance.
Athlete fit
Ronan O'Gara offered an unusually strong fit because he could speak from both sides of high-performance sport. His international playing career gave him first-hand experience of preparation, pressure and accountability, while his role as Director of Rugby provided a leadership perspective on shaping culture, managing different personalities and helping teams improve over time.
That combination supported Kellogg's objective of creating an internal session with substance rather than a generic motivational appearance. The themes of transformation, diversity and collective growth aligned naturally with his experience of working inside competitive teams and leading people toward shared goals.
Deliverables
- A targeted guest-speaker brief for Kellogg's Ireland's internal leadership event.
- A range of suitable sporting speakers sourced through Sport Endorse.
- Ronan O'Gara selected and confirmed as the event's guest speaker.
- One in-person internal event delivered on 5 October 2022.
- Event hosted at the Castleknock Hotel in Dublin.
- Talk structured around transforming teams, leveraging diversity and growing together.
- Speaker sourcing and coordination supported from opportunity creation through completed delivery.
- Campaign details verified through the public success story and completed HubSpot opportunity.
Results
The reviewed sources confirm one selected guest speaker, one completed internal event, one Dublin venue and three published discussion themes. HubSpot records show a 44-day timeline from opportunity creation to the event date. Participant numbers, talk duration, audience feedback, internal engagement scores and follow-up outcomes were not available in the reviewed records and have not been estimated.
“No attributable client testimonial was available in the reviewed HubSpot record or public success story. The completed opportunity, confirmed event date and published campaign summary provide the available verification that Ronan O'Gara was selected and delivered the Kellogg's Ireland engagement.”—
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