Healthcare & PharmaISDIN × Gearoid McDaid — Sun-Protection Awareness
Renowned Irish surfer Gearoid McDaid fronted an ISDIN SPF-awareness campaign — logo on his board, on beach and in competition.
Overview
The campaign
ISDIN Ireland selected renowned Irish surfer Gearoid McDaid via Sport Endorse for a social-driven skincare and sun-protection campaign. It educated outdoor audiences on the need for SPF even in cloudy weather, with the ISDIN logo placed on his surfboard for visibility on the beach and in competition.
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