Beauty & SkincareFilorga × Dr Ciara Kelly — Beauty Brand Campaign
Filorga partnered with Dr Ciara Kelly for a three-month Instagram campaign combining anti-ageing skincare education with credible, expert-led beauty content.
Overview
The campaign
Filorga partnered with Sport Endorse to activate a three-month Instagram campaign with Irish doctor and broadcaster Ciara Kelly. Across May, June and July 2024, Kelly created bespoke educational video content and regular stories around Filorga's anti-ageing skincare, combining professional credibility with an established beauty-focused social presence.
The challenge
Filorga needed to make a technically positioned anti-ageing skincare range accessible and relevant to everyday consumers. The brand draws on an aesthetic-medicine heritage and develops cosmetic products around specialist anti-ageing technologies, so a generic influencer placement risked reducing a more considered product story to simple visibility. The campaign needed a personality who could communicate skincare in an approachable way while still bringing authority to educational content.
The second challenge was consistency. A one-off post could introduce the products, but it would not give the brand much room to explain usage, reinforce key messages or repeatedly direct consumers towards stockists. A multi-month social programme offered a stronger route: recurring content could build familiarity with the Filorga name, present the anti-ageing range through different formats and keep the partnership visible over a sustained period rather than a single campaign moment.
The Sport Endorse solution
Sport Endorse supported a collaboration between Filorga, GA Distribution and Ciara Kelly. Sport Endorse's original success story describes Kelly as a medical doctor, broadcaster and prominent beauty-focused social media personality. She created bespoke educational video content for her followers, with regular stories and content sharing designed to make the campaign informative as well as promotional.
A separate Sport Endorse article provides additional detail on the creative approach: Ciara's user-generated content highlighted Filorga's anti-ageing range through engaging videos and also informed audiences about stockists and pharmacies where the products could be purchased. This gave the campaign a practical conversion path alongside awareness, connecting product education with clear information on where consumers could find the range.
Internal HubSpot records confirm that this was a structured three-month programme rather than a single endorsement. The Deal "Filorga Ciara Kelly posts" records activity across May, June and July 2024 and was later marked Opportunity Completed, with a close date of 26 August 2024. The internal records reviewed do not contain verified impressions, video views, engagement rates or sales uplift, so no performance figures have been estimated.
Athlete fit
Ciara was a strong talent fit because she combined several forms of credibility that are unusual in beauty partnerships. Her background as a medical doctor gave her an informed professional perspective, while her broadcasting career made her comfortable translating detailed subjects into clear, consumer-friendly communication. Sport Endorse also identified her as an established voice in the beauty space on social media, creating a natural bridge between expertise and lifestyle content.
That combination helped Filorga avoid a forced endorsement. The content could focus on explanation, product experience and availability rather than relying only on polished product placement. Regular Instagram stories supported frequency, while educational videos gave Ciara more room to discuss the anti-ageing range and direct followers towards pharmacies and stockists. For a brand positioned between advanced skincare and aesthetic expertise, that balance of authority, accessibility and social influence was strategically relevant.
Deliverables
- The available public and internal records confirm the following campaign structure and deliverables:
- Ciara Kelly selected for an expert-led Filorga skincare endorsement campaign through Sport Endorse and GA Distribution.
- Three-month Instagram content programme covering May, June and July 2024.
- Bespoke educational video content focused on Filorga and its anti-ageing skincare range.
- Regular Instagram Stories and supporting content shared throughout the campaign period.
- Consumer information included on pharmacies and stockists where Filorga products could be purchased.
- Campaign delivery documented as completed in HubSpot after the three-month content period.
Results
The records reviewed do not contain verified campaign-level reach, impressions, engagement rate, video views or sales data, so none have been estimated. The strongest quantified evidence is the campaign structure itself: three consecutive months of planned social activity, with educational videos and recurring stories, followed by a HubSpot status of Opportunity Completed. Sport Endorse's public case study characterises the programme as an engaging and impactful campaign, but does not publish numerical performance metrics.
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