Corporate & EventsEnergia × Eimear Considine — Seachtain na Gaeilge
Energia partnered with Sport Endorse to authentically promote Irish language and culture through rugby international Eimear Considine during Seachtain na Gaeilge.
Overview
The campaign
Energia partnered with Sport Endorse to strengthen its Seachtain na Gaeilge sponsorship by connecting with Ireland international rugby player Eimear Considine. Using the Sport Endorse platform, Energia secured an authentic Irish-speaking ambassador who helped promote Irish language participation through national media, social content and community engagement.
The challenge
As title sponsor of Seachtain na Gaeilge, Energia wanted to inspire more people to embrace the Irish language while reinforcing its long-term commitment to Irish communities and culture.
To achieve this, the brand required an athlete who genuinely reflected the campaign's values rather than delivering a conventional celebrity endorsement. Authenticity was essential. The chosen ambassador needed to be a fluent Irish speaker, a respected elite athlete and someone capable of engaging audiences across social media, education and national media.
Finding an athlete with this unique combination of sporting profile, language ability and public credibility can be time-consuming through traditional talent sourcing methods. Energia also required a straightforward process for identifying suitable ambassadors, managing communications and finalising agreements efficiently.
The Sport Endorse solution
Sport Endorse enabled Energia to source and secure an athlete whose personal background aligned perfectly with the campaign objectives.
Using the platform, Energia was able to:
Define the ambassador brief and campaign objectives.
Identify athletes matching the required sporting, cultural and language credentials.
Connect directly with suitable talent through one platform.
Manage campaign communications efficiently.
Coordinate contracts and campaign delivery through a streamlined process.
This simplified athlete procurement while allowing the marketing team to focus on campaign activation rather than administrative management.
Athlete fit
Eimear Considine was an ideal ambassador for Seachtain na Gaeilge.
As an Ireland Women's Rugby international, Munster Rugby player, former dual GAA athlete and qualified primary school teacher, she already had strong credibility among families, schools and sporting communities.
More importantly, she is a fluent Irish speaker and regularly uses the language, making her an authentic advocate rather than a promotional spokesperson. Throughout the campaign she encouraged people to use whatever Irish they had, helping remove barriers around speaking the language and supporting the festival's mission of making Irish more accessible to everyone.
Her personal passion for both Irish culture and elite sport created a natural partnership that resonated with audiences and reinforced Energia's purpose-led sponsorship.
Deliverables
- Athlete sourcing through the Sport Endorse platform.
- Ambassador selection and contracting.
- Campaign management and coordination.
- National campaign launch participation.
- Professional campaign photography.
- National media interviews.
- Irish-language promotional content.
- Social media campaign support.
- Festival awareness and participation promotion.
- Irish language advocacy throughout Seachtain na Gaeilge.
- Cross-channel campaign activation alongside fellow ambassadors.
- Brand association with one of Ireland's largest cultural festivals.
- The Trusted Quote
- "We were delighted for the opportunity to work with Eimear Considine as Seachtain Na Gaeilge le Energia in 2020. Sport Endorse made it a seamless experience and really aided the campaigns overall success. Eimear and Sport Endorse were both a pleasure to work with."
- Lorna Danaher | Sponsorship Manager
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