Corporate & EventsDalata Hotel Group × Elite GAA Panel — U20 Sponsorship Launch
Partnered with Sport Endorse to launch Dalata Hotel Group's landmark GAA U20 sponsorship by connecting expert sporting voices through one streamlined platform.
Overview
The campaign
Dalata Hotel Group partnered with Sport Endorse to launch its five-year GAA Under 20 Football Championship sponsorship by connecting directly with elite sporting experts and GAA talent. Managed seamlessly through our digital platform, Sport Endorse sourced and coordinated trusted speakers who helped bring the 'For Difference Makers' campaign to life through panel discussions, media interviews and launch content.
The challenge
As Dalata Hotel Group prepared to announce its landmark five-year sponsorship of the GAA Under 20 Football Championship, it needed credible sporting voices capable of bringing the sponsorship's purpose to life beyond a traditional press announcement.
The launch required respected figures who could authentically discuss leadership, resilience, teamwork and performance-values central to both elite sport and hospitality. Rather than managing multiple talent relationships independently, Dalata and its agency partner, Core, required an efficient way to identify, secure and coordinate suitable speakers for a high-profile national launch.
The Sport Endorse solution
Sport Endorse simplified the talent sourcing and management process through its athlete marketplace.
Working alongside Core, Sport Endorse identified and secured a carefully selected group of respected personalities representing different perspectives within Gaelic Games. The platform streamlined talent coordination while ensuring all contributors were aligned with the campaign objectives.
The launch featured:
Former Kerry footballer and U20 manager Tomás Ó Sé
Sports psychologist Dr. Máire Treasa Ní Cheallaigh
Derry U20 footballer James Sargent
Broadcaster Aisling O'Reilly as moderator
Beyond the live panel discussion, Sport Endorse coordinated talent participation across media interviews, photography and video content, helping maximise the impact of the sponsorship announcement.
Athlete fit
Each participant brought a unique perspective that strengthened the campaign narrative.
Tomás Ó Sé provided the experience of an elite player and successful coach. James Sargent represented the next generation of GAA talent at the heart of the championship. Dr. Máire Treasa Ní Cheallaigh contributed expert insight into performance psychology and resilience, while Aisling O'Reilly's broadcasting experience ensured a professional and engaging discussion.
Together, the panel created an authentic conversation around the "For Difference Makers" campaign, reinforcing the shared values between high-performance sport and hospitality.
Deliverables
- Elite sporting speakers sourced and secured through Sport Endorse
- Professional event moderator coordinated
- Live panel discussion delivered at the official sponsorship launch
- Athlete and expert media interviews facilitated
- Photography featuring campaign talent
- Video content featuring campaign talent
- PR content supporting the national sponsorship announcement
- End-to-end talent coordination throughout the activation
Results
“Sport Endorse were great partners for our recent launch of the Dalata Hotel Group GAA Football U20 Championship. The talent provided by Sport Endorse for our Difference Makers panel discussion as part of the launch was instrumental to the success of the day, and the subsequent coverage generated. We look forward to working with Trevor and the Sport Endorse team again in the future.”— Ronan McCormack, Group Planning & Sponsorship Manager, Dalata Hotel Group
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