Sport Endorse x AYA – Robbie Henshaw Campaign

Sport Endorse partnered with AYA to deliver a high-impact outdoor and integrated advertising campaign, activating its long-term ambassador partnership with Robbie Henshaw—demonstrating how the platform goes beyond talent sourcing to full campaign execution.

Building on a successful ambassador relationship facilitated by Sport Endorse, the team worked with AYA to bring the partnership to life through a high-impact national campaign for AYA Electrolytes Plus.

The campaign rolled out across multiple touchpoints, including:

Nationwide outdoor advertising (Dublin Bus, Bus Éireann, digital bridges, rail stations) Retail activations, including McCauley window takeovers and in-store POS Paid digital, PR, and consumer sampling

Outcome

A fully integrated campaign driving brand visibility and supporting continued category growth—following AYA’s +40% sales performance in 2025.

This activation highlights Sport Endorse’s end-to-end capability: from securing top-tier ambassadors to executing large-scale, multi-channel campaigns that deliver real commercial impact for brands.