Healthcare & PharmaAffidea × Chloe Watkins — Diagnostics & Injury-Care Ambassador
Hockey World Cup silver medallist and Olympian Chloe Watkins fronted Affidea's campaign on the value of MRI diagnostics and its ExpressCare walk-in injury clinics for sportspeople.
Overview
The campaign
Affidea were looking for a sports ambassador who understood the importance of MRI scans and how access to excellent diagnostic scans can help significantly reduce time-out due to injury. Likewise they wanted to promote the benefit of their ExpressCare walk-in minor injury clinics to all sports players as they can get injuries attended to quickly. Hockey World Cup silver medallist and Olympian Chloe Watkins was a perfect choice as Chloe is enjoying a long career as an elite international player and aims to compete at the Paris Olympics in 2024.
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