For International Women's Day 2025, Sport Endorse hosted a Women in Sport event at our head office — a day of inspiring conversations, genuine connections and a shared commitment to growing women's sport. Here's a look at the highlights, the impact across our channels, and what it means for the brands and athletes we work with.
Event Overview & Highlights
We kicked off the day by welcoming a group of remarkable athletes—Ciara Maher, Laura Delany, Mel McDermott, and Aoife Raftery—whose energy and insights set the tone for the entire event. The atmosphere was friendly and warm, much like a family gathering, as we all gathered to celebrate the power of sport and the incredible achievements of these women.
Client Engagement
Our event wasn’t just about celebration—it was also an opportunity for real engagement. Leading brands like Active Iron, Sleek n Easy, and Uniphar connected directly with our athletes, creating a platform for meaningful discussions and networking. This kind of authentic interaction helps build lasting relationships and opens the door to future collaborations.
Brand Exposure
We’re excited to share that our event content was distributed widely across multiple social channels, generating impressive cumulative exposure. Here’s a snapshot of the numbers:
- Platforms: TikTok, Instagram, Facebook, YouTube, Twitter/X, and LinkedIn
- Cumulative Stats:
Total Video Views: Over 25K views
- Average Engagement Rate: Ranging from 5% to 20% across channels
- New Followers & Profile Activity: 120+ new followers across all platforms
These figures reflect not only the reach of our content but also the enthusiasm and engagement of our audience across every platform.
Behind-the-Scenes & Team Spirit
The success of our event was powered by our incredible team. A big shout-out goes to Karl Napper (Customer Success Manager), Liam (Lead Generation Manager), and our enthusiastic interns Arabella and Arthur—their dedication and hard work behind the scenes ensured that everything went off without a hitch. Their passion truly made the day special, and it’s a reminder of what we can achieve when we work together.
Thought Leadership & Personal Insights
Our CEO, Trevor, who is a proud father of three girls and a lifelong sports enthusiast, shared some heartfelt insights during the event. Trevor talked about the importance of sport not just as a business but as a means of inspiring future generations—especially young girls. His personal story and deep-rooted passion for the game resonated with everyone, reinforcing our commitment to championing female athletes and nurturing new business opportunities.
Market Penetration: UK & Ireland Focus
We were thrilled to see strong participation from both the UK and Ireland, which underscores our commitment to building a robust sports community in these regions. Bringing together international brands and local talent has opened up exciting new opportunities, further strengthening our presence and impact in these markets.
In Conclusion
Our Women in Sport event was more than a celebration—it was a moment of connection, empowerment, and shared passion. It demonstrated how genuine interactions, strategic partnerships, and a love for sport can drive impactful change. We’re grateful to our sponsors, our dedicated team, and every athlete who joined us on this special day.
If you’re looking to explore exciting new opportunities in sport, or simply want to share in our passion for empowering female athletes, we’d love to hear from you at hello@cms.sportendorse.com.
Sport Endorse is a proudly Irish-founded business, delivering sports marketing and brand partnership services to clients around the world. You can explore our profile on Enterprise Ireland’s Irish Innovation Directory [here].
Want to be part of it? Sport Endorse connects brands with verified female athletes across 280+ sports. Learn more about us or book a demo.