Ever considered launching a pro-baseball team, trying to build rapidly while maximizing the positive impact of the team and its stadium for the community and sponsors? In this episode of 'The Sitdown with Sport Endorse', our guest is Kevin Brown, Director of Business Development and Sponsorship for Staten Island Entertainment, a dynamic firm that is bringing Pro baseball, concerts, and community entertainment to Staten Island in New York. We talk about what it is like to be part of a rapidly growing young company with strong values, how the pro-baseball team 'The FerryHawks' came to be, ways in which the company can collaborate with partners and sponsors, top sporting moments, and why Japanese player Yoshi Tsutsugo has joined the FerryHawks. Show Notes: 00:30 About Kevin 01:21 What sports Kevin played 02:35 Kevin's day-2-day with SIE 05:09 Background to Staten Island Entertainment and the FerryHawks 07:23 Signing Yoshi Tsutsugo 09:36 Some characters on the team 11:37 SIE's biggest success to-date? 14:09 Baseball, importance to the community and to sponsors 18:19 Importance of technology in the next 12-24 months? 21:26 Working well with sponsors and the community 25:32 Being honest with sponsors 27:20 How can business learn from sport? 31:22 Mitigating risk around sponsorships 33:35 How alignment of values is crucial 36:34 Ideal new sponsor for next season? 38:33 Role of content in sponsorship 42:44 Measuring ROI on a sponsor 46:09 Top 3 moments in sport to-date 50:59 Toughest challenge 52:00 Biggest Joker/ Nerves of steel END