For the first episode in a series of 'The Sitdown with Sport Endorse' where we explore the collaboration between brands and sport and what best practice looks like, we were delighted to have Lorna Danaher, Sponsorship Manager at Energia, as our guest. Energia is one of longest providers of green energy across the island of Ireland, has over 250,000 customers, and as a brand has a strong history of aligning with sport. Lorna's experience around sponsorship for both Energia, and companies she has worked with before, mark her out as an authority on sponsorship, working with sport, and how to ensure mutually beneficial outcomes.