Learn how brands and
athletes have been winning
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Featured

ROS Nutrition was looking to grow sales revenue

and used the Sport Endorse platform to establish an Athlete Programme.

ROS Nutrition was looking to grow sales revenue and used the Sport Endorse platform to establish an Athlete Programme. 20+ athletes were engaged in the programme and brand awareness and sales showed a marked increase.

“Sport Endorse was instrumental in securing a range of elite athletes to represent ROS Nutrition. The app is user-friendly, there is a fantastic selection of athletes and sports represented and the support from the Sport Endorse team is second to none. They couldn’t have done more to assist our brand in partnering with suitable, high-profile athletes. I wouldn’t hesitate to recommend Sport Endorse for other companies looking for positive ambassador partnerships.”
Aoife Cassidy | Marketing Executive

 

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SuperValu wanted to highlight the importance of inclusion

in GAA sport with the launch of their #Bringiton campaign.


SuperValu wanted to illustrate their support of GAA football while highlighting the ever improving diversity of players in the sport with their #bringiton campaign. Leading ambassadors in Boidu Sayeh and Shairoze Akram for the multi-channel campaign were sourced via Sport Endorse.

 

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Specsavers wanted a living GAA legend

to be the focus of a Local Legends campaign as part of their activation of their Hawkeye sponsorship.

Specsavers wanted a living GAA legend to be the focus of a Local Legends activation campaign as part of their Hawkeye sponsorship. After some serious debate with Tangerine Communications (Specsavers appointed agency), the phenomenal Kieran Donaghy was selected. An enjoyable day in Tralee filming for the team resulted in a goal scoring 4-minute feature on Kieran, which racked up over 220K views on Facebook rapidly. Testimony to the enduing popularity of Star, and that “In Ireland, the GAA’s massive, but in Kerry they call it a religion” as he said himself.

 

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Foróige were looking for a keynote speaker for

their Leadership for Life Conference in 2022.

Foróige were looking for a keynote speaker for their Leadership for Life Conference in 2022. Step forward Jordan Lee, Irish international high jump athlete and Paralympian.

The conference, which was launched on August 2, 2022 at NUI Maynooth, brings together young people from the USA, Ukraine, Botswana, Zimbabwe, Nigeria, South Africa and Ireland to learn how to become leaders in their own lives.

Two hundred and fifty teenagers from around the world gathered to learn crucial life skills such as empathy, decision making, communication skills, critical thinking and team-work.

As part of the week-long conference, the delegates will met inspirational guest speakers, including Yemi Adenuga, an outspoken anti-racism advocate and campaigner and the first black woman to be elected as a public representative in Ireland, Professor Mark Brennan, the UNESCO chair for rural community, leadership and youth development at Pennsylvania State University, and Jordan who got rave reviews from the audience for this keynote address. Jordan ended up the conference with the following line: “Never let other people’s negativity hamper your will to achieve great things”.

“My story is one of resilience, perseverance and determination. I really enjoyed speaking to these young leaders and giving them a detailed insight into my life story and what I’ve learnt from my experiences to help them learn to thrive in perceived difficult circumstances and be able to achieve their goals.”
Jordan Lee | Professional High Jump Athlete, Paralympian

 

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AYU ethos’s is to empower women with the tools and knowledge to be their best selves,

and they were looking for a new face for their popular cosmetics.

AYU ethos’s is to empower women with the tools and knowledge to be their best selves, and they were looking for a new face for their popular cosmetics. Using Sport Endorse AYU reviewed a list of impressive women and Nina Carberry was selected.

AYU value hard work, loyalty, honesty, determination and family. Nina represents all of these values in her professional and home life, and has shown what you can achieve through hard work and dedication.

With plans for  exciting products launching over the coming months, and a couple of surprises along the way, AYU is a makeup brand to watch, or even better, to use!

“I follow Ayu and Suzie O’Neill on social media so when I saw they were releasing tanning products I was genuinely excited, I just knew AyuGlo would be in a different class! I can already see and feel the benefits to my skin having used this tan over the last few weeks, the difference is remarkable.”
Nina Carberry | Professional Jockey (former)

“Nina has officially joined the Ayu family and furthermore, she just fit right in from day one! It makes sense, I guess as Nina personifies what the Ayu brand is all about, that dreams can come true if we have the courage to pursue them. Look at what she achieved in the saddle and since she hung up her boots and put on her strictly stilettoes, like oh my god what an inspiration she is for women everywhere.”
Suzie O’Neill | Owner

 

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Vhi were launching the ‘More Than Running’ campaign

which highlights the various health benefits that participating in parkrun can bring to all those who take part.

Vhi were launching the ‘More Than Running’ campaign which highlights the various health benefits that participating in parkrun can bring to all those who take part. A small number of well known sports personalities were selected as campaign ambassadors, and former professional jockey Nina Carberry was a first past the post choice.

With events in every county in Ireland, parkrun, in partnership with Vhi, takes place each Saturday morning at 9.30 am in more than 100 locations across the country and is free to take part in. Leading by example, Nina put on her running shoes and participated in several park runs across Ireland.

“We love that there is a place for everyone at parkrun, whether you want to walk, jog, run or volunteer,” said Brighid Smyth, Head of Corporate Communications in Vhi. “Vhi is committed to helping our customers and communities live longer, stronger, healthier lives and our partnership with parkrun helps us deliver this.

In Ireland, more than 8,000 people take part every weekend, as walkers, joggers, runners and volunteers.

 

 

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permanent tsb is proud to be the first-ever title sponsor

to partner with both the Irish Olympic Team and the Irish Paralympic Team during an Olympic cycle.

permanent tsb is proud to be the first-ever title sponsor to partner with both the Irish Olympic Team and the Irish Paralympic Team during an Olympic cycle.

As Ireland’s leading personal and small business bank, the Bank values ambition, courage and excellence, three key factors in Irish high-performance sport and they are proud to be able to support Irish athletes as they compete on the world stage.

As part of the partnership, permanent tsb is delighted to be working alongside four world class athletes who will act as ambassadors for the Bank.

Tokyo Olympian, Nhat Nguyen, ones of badminton’s brightest stars who has his sights set on a podium performance in Paris 2024, was an ace selection. There is plenty of activation planned around permanent tsb’s sponsorship of the team, with branding on retail branches a first serve!

“We see our community ethos as a key differentiator for Permanent TSB and like us the Olympic and Paralympics are grounded in communities across the country, so this is a perfect partnership.

Athletic success depends on the support of families, friends, communities and coaches and our Olympians’ and Paralympians’ achievements inspire and raise the spirits of the entire nation. We’re starting a journey now that will take us to Paris 2024 and we look forward to supporting Team Ireland every step of the way.”

Eamonn Crowley | Chief Executive Officer, Permanent TSB

 

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‘Dancing with the Stars’ production company, ShinAwiL,

were considering some sports starts for the show with airs on national broadcaster RTÉ.

ShinAwiL, a leading production company, that produces the TV program ‘Dancing with the Stars’ in Ireland that airs on RTÉ, were considering elite sports talent to take part in the 2022 TV show. Former Professional Cyclist, Nicolas Roche, and former National Hunt Jockey, Nina Carberry with both selected to participate, with both delivering strong performances. Nico managed to make it as far as the quarter-finals and had improved week on week. Nina and her dance partner Pasquale La Rocca made a formidable duo and went on to be crowned Champions of Dancing with the Stars 2022!

 

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Good4U, a family owned business, creates wholesome food

with health benefits that go above & beyond basic nutrition.

Good4U, a family owned business, creates wholesome food with health benefits that go above & beyond basic nutrition. Functional, Healthy & Honest and Tasty, and made in Sligo in Ireland. When Version 1.0 of the Sport Endorse platform was launched, Good4U engaged with 15 athletes to help boost brand awareness and garner product reviews.

“The new platform looks great, the very best of luck with it. We’re happy to collaborate with so many athlete ambassadors on it.”
Mark Butler | Sales Media Marketer

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Nuasan, a producer of natural Irish-made skin & bodycare

that soothes muscles, joints, and protects skin turned to elite athletes to help with their product launch.

Nuasan, a producer of natural Irish-made skin & bodycare that soothes muscles, joints, and protects skin turned to elite athletes to help with their product launch. Engaging athletes from four different sports helped ensure they got broad reach, and successful collaborations.

“One thing I was really shocked or surprised by when I initially signed up, I couldn’t believe that I would now be able to access so many professional athletes. We are still a small brand, we are a new brand still trying to build momentum, and  didn’t think it was going to be feasible to collaborate with these athletes. In normal circumstance, pre Sport Endorse I would have found it much more challenging to setup such collaborations with a longer lead time, getting started and getting going. The platform itself delivered all that!”
Maria O’Donnell | Sales & Market Manager

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Benetti Menswear wanted to launch their AW21 range

using a well known brand ambassador.

Benetti Menswear wanted to launch their AW21 range using a well known brand ambassador. Ronan O’Gara was selected and the launch was timed with the 2021 Rugby Nations Series games. It received excellent coverage as Ronan was able to comment on the Irish team’s prospects against the mighty All Blacks. Multi-year deal.

“Ronan is great to work with and is hugely popular with our retailers and the public alike, and Sport Endorse have been great too!”
Vincent Nally | Consultant

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Mind Your Mouth, is a 100% Irish owned brand

that aims to provide quality and cost-effective oral care products and services to our customers, all in the convenience and comfort of your own home.

Mind Your Mouth, is a 100% Irish owned brand that aims to provide quality and cost-effective oral care products and services to our customers, all in the convenience and comfort of your own home. MYM were looking to increase awareness of a safe and effective custom gum shield product that is suitable from non-contact sports to Boxing and MMA. They used the platform to secure Gaelic football player Shauna Kendrick as an ambassador for the product.

“Great platform to find a huge variety of sports persons, we were extremely pleased with the number of contacts we made in our ambassador search.”
Matthew Hogan | Co-Founder

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The Wellington Eye Clinic was looking for a brand ambassador

who was active in the sports arena and who would benefit from, and extol the virtues of, laser eye surgery.

The Wellington Eye Clinic was looking for a brand ambassador who was active in the sports arena and who would benefit from, and extol the virtues of, laser eye surgery. With over 40 years experience in Ireland, the Wellington Eye Clinic is a Consultant delivered clinic, which provides excellence in this high demand area of eye surgery, along with a top-class client service Claire McLaughlin is not only a doctor herself, she has also been involved in international rugby for the Irish women’s rugby team, currently rehabbing a long-term injury, and also works as a rugby pundit with the BBC, so she was the ideal person to work with the Wellington Eye Clinic.

“My experience in the Wellington Eye Clinic was fantastic. From start to finish, the whole team were professional, friendly, and completely put me at ease. I have worn glasses and contact lenses for over 20 years, and have gotten increasingly frustrated with the discomfort of lenses, and the hassle of wearing glasses. With my work shifts in A&E, and all my training, it meant I could be wearing my contact lenses for 12+ hours, which I knew was not good for the health of my eyes.

I had considered getting laser eye surgery for a number of years, and decided to go for it, after looking into Wellington Eye Clinic, and asking a lot of questions, which the team in the clinic were incredibly well able to answer. I found the whole process fascinating, and was so impressed by how quick and streamlined it all was. The laser eye surgery itself only lasted around 15 minutes, and by my consultation the next morning, my vision was 20/20! I still can’t quite believe how perfect my vision is- it’s honestly been life changing for me, in my job, my sport and in everyday life.”
Claire McLaughlin | International Rugby Player

“Speaking about working with an ambassador, Dr Arthur Cummings, Medical Director of the Wellington Eye Clinic said, “It has been a fantastic and beneficial experience working with the team at Sports Endorse. Declan and Manav are always available to assist us with any questions and have taken time to understand our business and requirements when working with an ambassador. They are a super partner to work with in assisting us in our goals to find the perfect ambassador for the Wellington Eye Clinic and we look forward to working with them all again soon.”
Dr. Arthur Cummings | Consultant Ophthalmic Surgeon & Medical Director

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Remus Uomo, a leading men’s fashion brand

wanted to promote their AW21 collection and used the Sport Endorse platform to select two ambassadors.

Remus Uomo, a leading men’s fashion brand wanted to promote their AW21 collection and used the Sport Endorse platform to select cycling legend Nicolas Roche and Olympian rower Philip Doyle as influencers. Both gentlemen were kitted out in sharp outfits to ensure they look as smart out of sports gear as they do when in it!

“We found the team at Sport Endorse incredibly helpful and full of energy and ideas when we first enquired about using their platform. The platform itself proved to be of great value, allowing the brand to gain access to two of the countries best athletes allowing us to build followers and awareness for the brand.”
Michael Finlay | Brand Director

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Grant Thornton run an excellent all-island community involvement 5km

called the GT5K in conjunction with Athletics Ireland.

Grant Thornton run an excellent all-island community involvement 5km road race, called the GT5K, in conjunction with Athletics Ireland. They have sourced local city ambassadors, the overall race ambassador, and social ambassadors via Sport Endorse over a number of years. Irish international runner Brian Gregan was the Dublin race ambassador and then the overall race ambassador the following year. Rugby player Eimear Considine and GAA football player Boidu Sayeh were social ambassadors, and for the 2022 GT5K, international rugby player James Lowe is a race ambassador.

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Ireland West Airport was looking for sports ambassadors

to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move.

Ireland West Airport was looking for sports ambassadors to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move so Connacht and Ireland rugby player Jack Carty, and Donegal and Irish boxer Jason Quiqley were both selected. Photo and video shoots, campaigns and social media were in the mix, and the airport did an excellent job of utilising the assets.

“I’m delighted to team up with Ireland West Airport. I always love using the airport, It has such a homely feel, but now having them part of the team makes it even more special.” 
Jason Quigley | Professional Boxer

“We were delighted to work with Sport Endorse on campaigns involving both jack Carty and Jason Quigley -two outstanding sporting ambassadors for the West and North West of Ireland. Ireland West Airport was looking for sports ambassadors to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move so Connacht and Ireland rugby player Jack Carty, and Donegal and Irish boxer Jason Quiqley were both selected. Photo and video shoots, campaigns and social media were all used as part of the partnership and we were delighted with how both campaigns worked out.”
Donal Healy | Head of Marketing, Aviation Business Development & Communications

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Generating a bit of buzz for Specsavers

in advance of an All-Ireland Football final, with a mini-activation campaign.

Just before the 2021 All-Ireland Football final, Tangerine Comms were assisting Specsavers with activation around their GAA sponsorship. A mini-activation campaign was executed where some “little journalists” interviewed a key player from both the Mayo and Tyrone teams (which competed in the final). The players and most of the interviewing panel were sourced via Sport Endorse. A great buzz and lots of excited fans contributed to a successful activation.

“We’ve been working with Sport Endorse for over two seasons now around activation of the Specsavers , and simply put, they get things done when others may say it isn’t possible.”
Filsan Yusuf | Senior Digital Account Director

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For the launch of Magnet+ a sports celebrity

was sought who personified excellent performance on both an individual and team basis.

Representing the retail division of the Speed Fibre Group, Airspeed Telecom and Magnet Networks joined forces to become Magnet+ in September 2021. Magnet+ is built upon a foundation of performance excellence powered by people, which Eimear Lambe, a Tokyo Olympics’ bronze medal winner for Ireland in a rowing crew of four exceptional women is no stranger to. Individual excellence combined to deliver a team podium performance, a lot of similar qualities are required to deliver as Ireland’s largest connectivity provider!

“The team at Sport Endorse were a pleasure to work with, they were on hand in the lead up to our photoshoot and on the day were more than accommodating with our requests. A great experience all around and one we will no doubt repeat!”
John Delves | Managing Director

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Revive Active wanted greater brand penetration

in the UK and found a great match in Ireland and Sheffield United player John Egan via Sport Endorse.

Revive Active wanted greater brand penetration in the UK and found a great match in Ireland and Sheffield United player John Egan via Sport Endorse. John, who made the Premier League Team of the Season so 2019/20 and has captained Ireland, was appointed a Brand Ambassador for the Zest Active product. Further to this, Zest Active became the official immunity brand for Premier League club Sheffield United, known as ‘The Blades’ for 2020/21.

“I’m really excited to work with an Irish brand like Zest Active. It is great to have them on board as our official immunity partner at Sheffield United. I’ve been training and playing at a professional level for many years now and I use Zest Active as part of my daily routine.“
John Egan | International Football Player & UK Premiership Player

“Working with Sport Endorse is a pleasure. We’ve been very happy with the partnerships we’ve secured and look forward to driving our business in the UK via the platform.“
Daithí O’Connor | MD and Founder

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Affidea were looking for a sports ambassador

who understood the importance of MRI scans and how access to excellent diagnostic scans can help significantly reduce time-out due to injury. Likewise they wanted to promote the benefit of their ExpressCare walk-in minor injury clinics to all sports players as they can get injuries attended to quickly. Hockey World Cup silver medallist and Olympian Chloe Watkins was a perfect choice as Chloe is enjoying a long career as an elite international player and aims to compete at the Paris Olympics in 2024.

Affidea were looking for a brand ambassador who understood the importance of MRI scans and how access to excellent diagnostic scans can help significantly reduce time-out due to injury. Likewise they wanted to promote the benefit of their ExpressCare walk-in minor injury clinics to all sports players as they can get injuries attended to quickly. Hockey World Cup silver medallist and Olympian Chloe Watkins was a perfect choice as Chloe is enjoying a long career as an elite international player and aims to compete at the Paris Olympics in 2024.

“I am delighted for the opportunity to work with Affidea as their ExpressCare service is excellent. As an international hockey player I am acutely aware of the need for accurate diagnostics to help with injury recovery, and Affidea can help people get injuries attended too rapidly.“
Chloe Watkins | International Hockey Player

“Working with Declan and the team at Sport Endorse has been an absolute pleasure. They have a clear understanding of our business and how to match a suitable Ambassador to fit our brand. They are forthcoming with advice and suggestions to help you maximise your agreement with your chosen athlete. I would highly recommend them! “
Muireann Feirteir | Head of Business Development & Marketing

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Energia were looking for a sports ambassador

that speaks the Irish language to be one of three ambassadors for the ‘Seachtain na Gaeilge le Energia’ (Week of Irish with Energia) annual event. As a fluent Irish speaker, Eimear Considine was a great match.

Energia were looking for a sports ambassador that speaks the Irish language to be one of three ambassadors for the ‘Seachtain na Gaeilge le Energia’ (Week of Irish with Energia) annual event. As a fluent Irish speaker, Eimear Considine was a great match.

“We were delighted for the opportunity to work with Eimear Considine as Seachtain Na Gaeilge le Energia in 2020. Sport Endorse made it a seamless experience and really aided the campaigns overall success. Eimear and Sport Endorse were both a pleasure to work with. “
Lorna Danaher | Sponsorship Manager