Show notes:
2:06 Nuasan – Natural, Sustainable and functional products for active people and those involved in sport
6:45 How Nuasan found Sport Endorse
8:15 Involvement with professional sports people as part of marketing strategy
12:35 Athletes deal with brands that tie well with their sporting side
14:50 The aspirational element of a sports fan to use the product a sports person uses herself
15:50 Finding genuine brand ambassador that love their products beyond social media promotions
17:22 Surprised with ability to access many professional athlete on the platform
18:20 Personalised support and fair treatment on the platform
19:25 Finding the right match and building connection with athletes on the platform
21:30 Expectation setting and planning comms. with the booked athletes
23:45 Working with international athlete tie in with brands global aspirations
25:15 Expansion and growth for Nuasan across European & UK markets
27:32 Nominated in the V Awards 2021 (Fave Beauty Category)
29:30 “No matter what size your business is, there is a potential opportunity for collaboration with an elite athlete”