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Updated: 26 October 2020

Trevor Twamley talks to Richard Curran on RTE’s The Business Show

5 min. read

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Trevor Twamley talks to Richard Curran on RTE’s The Business Show

5 min. read

Soccer star Ronaldo pushed two bottles of Coke aside at a Euro 2020 press conference and urged people to drink water.

Coca-Cola’s market value dropped by $4 billion in response, which highlighted the risks for brands in a social media age.

Many brands are paying sports stars huge amounts of money to endorse their products, says Trevor Twamley – co-founder of Sport Endorse Ltd.

Embed: Radio interview

Link out to: https://www.rte.ie/radio1/the-business/programmes/2021/0619/1229096-the-business-saturday-19-june-2021/

 

 

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Cardiff Met Sport is excited to launch a flagship collaboration with Sport Endorse, the industry-leading athlete-hosted marketing platform. This partnership marks a significant milestone in Cardiff Met Sport's mission to empower and support its student-athletes. Building on recent development to Cardiff Metropolitan University’s athlete support system, which now includes specialised professionals in Strength and Conditioning, Physiotherapy, and Athlete Welfare, their alliance with Sport Endorse demonstrates Cardiff Met’s unwavering commitment to equipping athletes with the tools they need to succeed.