With Instagram so important in terms of branding, era of ‘pay per post’ is well and truly here

“For years companies have been taking advantage of our GAA players so now there’s an opportunity to be fair about it and to get their value and be open about it,” explains Trevor Twamley, co-founder of sport management agency, Sport Endorse.

Full article link :
https://www.irishtimes.com/sport/gaelic-games/players-cashing-in-as-worlds-of-the-influencer-and-the-gaa-intersect-1.4519151