Finance & InsuranceVHI & RSA × Hannah Tyrrell — International Women's Day Panel
VHI Healthcare and RSA Insurance welcomed Hannah Tyrrell to an International Women's Day panel exploring equity and inclusion in Irish sport. ->.
Overview
The campaign
VHI Healthcare and RSA Insurance engaged Hannah Tyrrell for an International Women's Day 2023 event focused on #EmbracingEquity in Sport. Sport Endorse matched the organisations with an athlete and advocate whose experience across elite rugby, Gaelic football and mental-health awareness brought credibility and depth to the panel discussion.
The challenge
For International Women's Day 2023, VHI Healthcare and RSA Insurance wanted to create an event that moved beyond general statements about equality. The theme, #EmbracingEquity in Sport, required a speaker who could discuss the realities of women's participation, representation and opportunity from direct experience. The contribution needed to feel informed and personal while remaining suitable for a professional corporate audience.
The right sports voice also had to connect several dimensions of the conversation. The event was not simply about performance on the field. It concerned the structures, expectations and cultural barriers that influence women throughout sport, as well as the value of creating environments in which different people receive the support they need to succeed. VHI Healthcare and RSA Insurance therefore needed a recognised athlete who could speak thoughtfully, communicate clearly and bring an authentic Irish perspective to the discussion.
The Sport Endorse solution
Sport Endorse identified Hannah Tyrrell as a strong match for the event. Her sporting background spans elite rugby and Gaelic football, giving her first-hand experience across different high-performance environments. She has represented Ireland in rugby sevens and fifteens, played with Dublin LGFA and developed a public profile that also includes mental-health advocacy. That combination allowed her to address equity not as an abstract slogan, but through the practical realities faced by athletes and teams.
Hannah joined the International Women's Day event as a panel contributor. Her role was to bring an athlete perspective to the #EmbracingEquity theme and help the audience consider how inclusion in sport depends on more than offering everyone identical treatment. Through a speaking-led format, the partnership enabled VHI Healthcare and RSA Insurance to connect their internal event with a credible voice from Irish sport, while giving the discussion a level of lived experience that a conventional corporate presentation could not provide.
The available legacy success story records that Hannah's contribution was regarded as insightful and articulate. That feedback is an important qualitative result because it reflects the central objective of the activation: finding a speaker who could handle a complex subject with clarity, sensitivity and authority. No matching 2023 Deal was located in the reviewed HubSpot search, so the public-facing case study avoids unsupported claims about logistics, attendance, content distribution or commercial terms.
Athlete fit
Hannah Tyrrell was well suited to the brief because her career crosses multiple sporting contexts. Experience in international rugby and inter-county Gaelic football gave her a broad view of elite pathways, team culture and the changing visibility of women's sport in Ireland. She could therefore contribute beyond a single discipline and speak to an audience with varying levels of sporting knowledge.
Her advocacy work also strengthened the match. Conversations about equity often overlap with wellbeing, confidence, access to support and the pressure placed on athletes. Hannah's ability to discuss challenging subjects in a direct but considered way made her appropriate for a panel designed to encourage reflection rather than deliver a promotional message. For VHI Healthcare and RSA Insurance, the result was a speaker whose values and communication style aligned naturally with the event's purpose.
Deliverables
- The verified source material confirms the following campaign structure and deliverables:
- One athlete and advocate selected for the International Women's Day 2023 event: Hannah Tyrrell.
- One panel appearance centred on #EmbracingEquity in Sport.
- A speaking contribution drawing on experience in international rugby, Gaelic football and athlete advocacy.
- Collaboration involving two major organisations, VHI Healthcare and RSA Insurance.
- A professionally relevant discussion designed for an Irish corporate audience.
- Qualitative feedback describing Hannah's contribution as insightful and articulate.
Results
The verified evidence confirms one featured athlete, two partner organisations, one International Women's Day event and one panel-based speaking activation in 2023. Audience size, session duration, social reach, video views, engagement and earned-media results were not available in the reviewed migration source, and no matching 2023 HubSpot Deal was located.
“The legacy Sport Endorse success story described Hannah Tyrrell's contribution as "insightful and articulate." This concise feedback captures the value of the match: she brought informed sporting experience to a sensitive subject and communicated it in a way that suited both the theme and the professional setting. 1 athlete advocate -> 2 corporate partners -> 1 focused conversation advancing equity in Irish sport.”—
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