Press & Media
Sport Endorse and its co-founders are regularly featured across Irish and international media — from expert commentary in the Irish Independent, RTÉ, Newstalk, Virgin Media and Radio Kerry to national radio, TV and podcast interviews, plus industry-award recognition and partnership news. Here's a round-up of where Sport Endorse has been covered.
Media enquiries: info@sportendorse.com
Sport Endorse and its founders, quoted for their expertise across Irish and international media.
Sport Endorse's Trevor Twamley on why several major brands had logos covered at the 2026 FIFA World Cup — and what it reveals about sponsorship and clean-venue rights at global tournaments.
NewsTalk · Claire ByrneTrevor Twamley on The Claire Byrne Show on how the Super Bowl halftime show became one of the most valuable commercial moments in global media.
Irish IndependentIn a second Irish Independent feature, Trevor Twamley breaks down the data behind Rory McIlroy's surging Instagram following after his Grand Slam win.
Irish IndependentTrevor Twamley in the Irish Independent on Rory McIlroy's commercial rise and reported $100M endorsement potential following his historic Grand Slam.
The Irish Independent on golfer David Carey building commercial value from his profile after signing with Sport Endorse — branding is now par for the course.
As Instagram reshapes the GAA, Sport Endorse features in coverage of how Gaelic players are now monetising their profiles in the era of pay-per-post.
Trevor Twamley on NewsTalk's Breakfast Business with Joe Lynam — recorded at St Andrews during the Open — on the growth of Sport Endorse and the business of endorsement.
Radio, TV and podcast appearances.
NewsTalk · Apple PodcastsSport Endorse founder Trevor Twamley on Breakfast Business with Joe Lynam, breaking down the multi-billion-dollar US college NIL opportunity.
NewstalkTrevor Twamley on Newstalk with Kieran Cuddihy on how Irish Olympic athletes can unlock business opportunities through brand partnerships.
Virgin Media · Ireland AMLeinster and Ireland rugby star Robbie Henshaw on Virgin Media's Ireland AM, discussing his season and his AYA partnership brokered through Sport Endorse.
NewstalkTrevor Twamley on Newstalk's Lunchtime Live on whether sports stars should be role models and the commercial power of athletes.
Trevor Twamley talks sport and sponsorship with Joe McGill on Radio Kerry's Saturday Supplement.
Trevor Twamley with Richard Curran on RTÉ's The Business Show, on athlete influence and the Ronaldo–Coca-Cola moment at Euro 2020.
Sport Endorse co-founder Trevor Twamley on Gary Fox's Entrepreneur Experiment podcast, on building a platform for elite athletes worldwide.
Industry recognition for innovation in athlete marketing.
Irish Sponsorship AwardsSport Endorse named a finalist in the Innovation in Sponsorship category at the Irish Sponsorship Awards 2025, recognising its role in reshaping athlete-brand partnerships.
DLR ChamberSport Endorse shortlisted in the Innovative Use of Digital category at the DLR Chamber County Business Awards.
Partnerships, expansion and milestones.
Irish IndependentSport Endorse opens a US office in Indianapolis — a key step in its global expansion — as reported by the Irish Independent.
Pharmacy News IrelandAYA extends its brand-ambassador partnership with Irish rugby star Robbie Henshaw through to 2028 — a deal Sport Endorse helped bring to life.
PringlesPringles teams up with Irish football legend Paul McGrath for Movember, with special-edition tubes carrying a QR code to spark men's mental-health conversations.
PringlesJohn Egan named the new Pringles Brand Ambassador, celebrating passionate Irish football fans — a campaign delivered with Wilson Hartnell PR and Sport Endorse.
Sunday IndependentThe Sunday Independent on Sport Endorse's plan to expand into the US collegiate market, helping student-athletes value and profit from their name, image and likeness.
Cardiff MetCardiff Met Sport partners with Sport Endorse to revolutionise student-athlete sponsorship — a flagship university collaboration.
Sport Endorse steps in to support the Kerry Ladies Gaelic football team amid the inter-county expenses debate.
Sport Endorse backs the first-ever women's 100m hurdles at the Morton Games.
Sport Endorse hosts a performance webinar with world-leading coach Dave Alred for Irish athletes.
We're always happy to talk athlete marketing, NIL and the business of sport.
Get in touch