Retail & FashionSports Direct × GAA Athletes — Under Armour Fitness Campaign
Galway stars Damien Comer and Paul Conroy fronted a Sports Direct / Under Armour campaign inspiring 16–25s to train regularly.
Overview
The campaign
Sports Direct Ireland sought athlete ambassadors for an Under Armour campaign educating 16–25-year-olds on the importance of training and fitness. Two well-known Galway GAA players — Damien Comer and Paul Conroy — were sourced via Sport Endorse for the photoshoot and campaign.
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