Retail & FashionSpecsavers × Kieran Donaghy — Local Legends Campaign
GAA legend Kieran Donaghy fronted Specsavers' Local Legends Hawkeye activation — a 4-minute feature racking up 220K+ views.
Overview
The campaign
For its Hawkeye sponsorship activation, Specsavers wanted a living GAA legend for a Local Legends campaign. Working with Tangerine Communications, Kieran Donaghy was selected; a day filming in Tralee produced a goal-scoring 4-minute feature that rapidly passed 220K views on Facebook.
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