Retail & FashionSpecsavers × Lee Keegan & Frank Burns — All-Ireland Mini-Activation
A playful pre-All-Ireland-final mini-activation had 'little journalists' interview Mayo and Tyrone players for Specsavers.
Overview
The campaign
Before the 2021 All-Ireland Football final, Tangerine Comms and Specsavers ran a mini-activation where 'little journalists' interviewed key Mayo and Tyrone players. The players and interview panel were sourced via Sport Endorse for a buzzy, successful activation.
“They get things done when others may say it isn't possible.”— Filsan Yusuf, Senior Digital Account Director
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