Wellness & NutritionSons × GAA & Rugby League Talent — Grassroots Men's Health
B Corp men's-health brand Sons partnered with grassroots Gaelic footballers and rugby league players to champion men's hair health.
Overview
The campaign
Sons (a certified B Corp) partnered with leading Gaelic footballers and rugby league players to champion men's hair health at the heart of Irish sport. Sport Endorse managed all player content, deliverables, appearances and usage rights end to end. Talent including Paudie Clifford, Jordan Flynn, Keith Beirne, Jordan Coghlan and Caolan Dooley connected performance, self-care and community.
“This partnership felt like a natural next step — a way to give back to the game at grassroots level.”— Sons UK
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