TechSolestar × Footballers & Streamers — European Reach
Solestar partnered with Sport Endorse to recruit authentic football ambassadors across Europe, scaling product awareness through trusted athlete-led social content.
Overview
The campaign
Solestar partnered with Sport Endorse to expand awareness of its KICK football insoles by connecting directly with football athletes and creators across Europe, including Pau Fernandez, Conor Reynolds and other football ambassadors. Managed seamlessly through our digital platform.
The challenge
As a specialist sports performance brand, Solestar wanted to increase awareness of its football-specific KICK insoles among players who could authentically demonstrate the product's performance benefits.
Rather than relying on broad influencer marketing or time-consuming manual outreach, Solestar needed an efficient way to identify football athletes across multiple European markets, review candidates, communicate directly with them and manage collaborations through one streamlined platform.
The objective was to recruit ambassadors who genuinely fit the football category and could naturally showcase the product's benefits to engaged sporting audiences.
The Sport Endorse solution
Using the Sport Endorse platform, Solestar launched a targeted ambassador recruitment campaign for football athletes and creators across Europe.
The campaign brief outlined the desired creator profile, required deliverables and key product messaging. Athletes applied directly through the platform, allowing the Solestar team to compare applicants, review social profiles and communicate individually before selecting ambassadors.
The platform also supported campaign management by centralising conversations, confirming collaborations and facilitating secure payments where applicable.
Athlete fit
Solestar selected football athletes and creators whose audiences closely matched the brand's target market.
Rather than focusing solely on follower numbers, the campaign prioritised athletes with genuine football credibility and authentic connections to the sport. Applicants were also screened for their experience with football footwear and insoles to help ensure credible product recommendations.
The final ambassador group represented multiple European markets, helping Solestar build awareness among football communities in Spain, Belgium and Ireland.
Named ambassadors featured in the campaign included:
Pau Fernandez
Pol Román
Ivan Fajardo Nuñez
Aleix Hernando Fontana
Conor Reynolds
Noel Lopez
Guillem Ruiz
Deliverables
- European football ambassador recruitment campaign launched
- 115 football athletes and creators reviewed through the Sport Endorse platform
- Football-focused ambassador selection across multiple European markets
- Direct in-platform communication with applicants
- Instagram collaboration campaigns coordinated
- Feed post published by each selected ambassador
- Instagram Story published by each selected ambassador
- Brand collaboration tag using @solestar_insole
- Product purchase link included within campaign content
- Content created around the performance benefits of Solestar KICK football insoles
Results
“Sport Endorse is a great platform for connecting with brand ambassadors! It's always a plus when a platform is not only effective but also easy to use and has helpful support staff.”— Jelena Jelic, Key Account Manager, Solestar GmbH
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