Sport & SportswearSKINS × Multi-Sport Athletes — Compression Awareness
SKINS partnered with Sport Endorse to source authentic athletes across Europe, creating performance-led content that strengthened brand awareness through trusted athlete voices.
Overview
The campaign
SKINS partnered with Sport Endorse to scale multi-market brand awareness by connecting directly with athletes across rugby, cycling, basketball, athletics and cricket. Managed seamlessly through our digital platform.
The challenge
As a global leader in compression sportswear, SKINS wanted to expand awareness through authentic athlete-generated content rather than traditional advertising. The challenge was identifying credible athletes across multiple sports who genuinely aligned with the brand, while avoiding the time-consuming process of manually sourcing creators, negotiating collaborations and managing multiple campaigns simultaneously.
The campaign also required athletes capable of demonstrating product performance in real training and competition environments while delivering consistent social media content that reflected SKINS' premium positioning.
The Sport Endorse solution
Using the Sport Endorse platform, SKINS launched multiple athlete recruitment opportunities beginning in September 2024, targeting sports-oriented creators across the UK, Europe and the United States.
Athletes applied directly through the platform, allowing SKINS to compare profiles, audience quality and sporting backgrounds in one place. The platform streamlined communication, campaign management and contracting while enabling the brand to coordinate multiple athlete collaborations efficiently.
Selected athletes received SKINS apparel and produced authentic content demonstrating how the products supported preparation, performance and recovery. Content was delivered through collaborative Instagram Reels, action photography and Instagram Stories, with SKINS securing permission to repurpose the content across its own social channels.
Athlete fit
Rather than relying on celebrity endorsements, SKINS selected athletes whose audiences trusted their expertise within their respective sports.
The wider campaign featured athletes including rugby player Caolan Dooley, cyclist Guy Stapleford, basketball player Tobias Christensen, runner Ben Claridge, cricketer Laura Delany and discus thrower Michael Healy, demonstrating the versatility of compression apparel across endurance, team and power sports.
Because compression clothing is naturally integrated into training and recovery routines, the collaborations felt authentic while showcasing genuine sporting use cases instead of traditional promotional content.
Deliverables
- 144 verified athlete applications received across identified SKINS recruitment opportunities
- Multiple athlete recruitment campaigns managed through the Sport Endorse platform
- Athlete vetting and profile comparison completed in-platform
- Paid product-seeding collaborations coordinated
- Collaborative Instagram Reels produced
- Sports action photography created
- Instagram Story amplification completed
- Brand website promoted through athlete Stories
- Organic content usage rights secured for reposting on SKINS social channels
- Multi-sport athlete roster activated across Europe
Results
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