TechShokz × Dan Tai — OpenFit 2+ HYROX Awareness (UK)
Elite HYROX athlete Dan Tai (750K+ followers) drove UK awareness of Shokz OpenFit 2+ earbuds with authentic training content.
Overview
The campaign
To build UK awareness for its OpenFit 2+ open-ear headphones, Shokz collaborated with elite HYROX athlete Dan Tai through Sport Endorse. With 750K+ Instagram followers, Dan produced an engaging Reel and Stories showing how the earbuds fit his training and active lifestyle, with a purchase link driving fans to Shokz UK.
“Dan's professionalism and the authenticity of his content truly resonated with our audience.”— Victoria Liu, UK Influencer Marketing Manager, Shokz
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