Shokz × Dan Tai — OpenFit 2+ HYROX Awareness (UK)

As Shokz prepared to promote its newly launched OpenFit 2+ open-ear earbuds in the United Kingdom, the brand needed an athlete whose content naturally reflected an active lifestyle rather than a traditional influencer endorsement.

Finding creators with strong UK audiences, authentic fitness credibility, and professional content standards can be a time-consuming process when managed manually. Reviewing creator profiles, validating audience quality, negotiating deliverables, and coordinating product fulfilment individually creates unnecessary administrative complexity.

Shokz required a streamlined way to identify suitable ambassadors while ensuring every creator met clear audience and demographic requirements for the UK market.

Dan Tai was an ideal ambassador for the campaign due to his strong presence within the rapidly growing HYROX and functional fitness community.

With an Instagram audience of more than 750,000 followers at the time of the campaign, Dan consistently creates content centred around training, performance and healthy living. His lifestyle closely matched the intended use of the OpenFit 2+, allowing the earbuds to be integrated naturally into genuine workout content rather than appearing as a forced product placement.

The campaign brief specifically required creators with at least 20,000 Instagram followers and a minimum of 30% UK audience, ensuring relevance for Shokz's UK awareness objectives.