Wellness & NutritionRevive Active × John Egan — UK Brand Ambassador
Revive Active × John Egan: Building UK Brand Credibility Through Elite Football Revive Active accelerated UK market entry by combining an authentic athlete ambassador with a Premier League club partnership through Sport Endorse.
Overview
The campaign
Revive Active partnered with Sport Endorse to strengthen UK brand awareness for Zest Active by connecting directly with Republic of Ireland international and Premier League footballer John Egan. Through the Sport Endorse platform, Revive Active secured an authentic athlete ambassador and helped establish Zest Active as the Official Immunity Support Partner of Sheffield United FC, creating trusted exposure in one of the world's most competitive sports markets.
The challenge
As one of Ireland's leading health supplement brands, Revive Active had built strong domestic recognition but faced a different challenge when expanding into the UK. Entering an established and highly competitive nutrition category required more than traditional advertising-it demanded credibility, trusted advocacy and meaningful visibility among British consumers.
Finding the right athlete independently can be both time-consuming and resource-intensive. Brands often face fragmented outreach, lengthy negotiations, uncertain commercial terms and limited visibility of available talent. Revive Active needed an efficient way to identify an athlete who could authentically represent the product while supporting wider commercial ambitions in the UK market.
The ideal partnership would not only increase consumer awareness but also position Zest Active within elite professional sport, reinforcing its performance and immunity credentials through genuine association rather than traditional sponsorship alone.
The Sport Endorse solution
Using the Sport Endorse platform, Revive Active sourced and secured Republic of Ireland international defender John Egan as Brand Ambassador for Zest Active.
Sport Endorse streamlined the entire ambassador acquisition process through a single digital workflow. The campaign enabled Revive Active to target an athlete profile that matched its performance-focused positioning, review suitable talent, manage communications, negotiate commercial terms and complete contracting efficiently through one platform.
The relationship extended beyond an individual endorsement. Alongside John's ambassador role, Sport Endorse facilitated a wider commercial opportunity that resulted in Zest Active becoming the Official Immunity Support Partner of Sheffield United FC for the 2020/21 Premier League season.
By combining athlete endorsement with an official Premier League club partnership, Revive Active gained a scalable platform for UK expansion, generating earned media opportunities, premium brand association and long-term commercial credibility.
Athlete fit
John Egan represented an exceptionally strong strategic fit for Revive Active.
At the time of the campaign, he was captain of the Republic of Ireland national team and a leading defender for Sheffield United during the club's Premier League campaign. His reputation was built on professionalism, consistency and high-performance preparation rather than celebrity status, making his endorsement particularly authentic for a premium daily nutrition product.
The partnership also created a natural connection between an established Irish wellness brand and one of Ireland's highest-profile footballers competing in England. His role within Sheffield United further strengthened the campaign by providing a direct bridge into the UK market and supporting the club partnership that followed.
Because John publicly integrated Zest Active into his daily performance routine, the campaign delivered genuine product relevance rather than a transactional endorsement, increasing consumer trust and strengthening the brand's premium positioning.
Deliverables
- Campaign brief developed and managed through the Sport Endorse platform.
- Elite athlete identified, evaluated and contracted as official Brand Ambassador.
- Commercial negotiations and partnership management coordinated digitally.
- Brand ambassador agreement secured with Republic of Ireland international John Egan.
- Official partnership established between Zest Active and Sheffield United FC.
- Rights secured for campaign photography, promotional content and brand marketing.
- PR announcement distributed across brand, club and media channels.
- Brand ambassador content utilised across digital marketing and promotional activity.
- Product integrated into Sheffield United's professional performance environment.
- The Trusted Quote
- "I'm really excited to work with an Irish brand like Zest Active. It is great to have them on board as our official immunity partner at Sheffield United. I've been training and playing at a professional level for many years now and I use Zest Active as part of my daily routine."
- John Egan | International Football Player & UK Premiership Player
- "Working with Sport Endorse is a pleasure. We've been very happy with the partnerships we've secured and look forward to driving our business in the UK via the platform."
- Daithí O'Connor | MD and Founder
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