Beauty & SkincareNuasan × Sarah Hawkshaw — Tennis Content Campaign
Nuasan partnered with Irish international tennis player Sarah Hawkshaw for a full-day Galway shoot creating active-lifestyle content for digital channels.
Overview
The campaign
Nuasan partnered with Sport Endorse to create authentic digital content around its active skin and bodycare range by connecting with Irish international tennis player Sarah Hawkshaw. Sport Endorse coordinated a full-day July 2024 photoshoot in Salthill and Galway, producing athlete-led imagery for Nuasan's digital channels and reinforcing the brand's active-lifestyle positioning.
The challenge
Nuasan is an Irish wellness brand built around natural skin and bodycare for sports and active people. For this campaign, the brand needed more than generic product photography: it wanted credible lifestyle content featuring an athlete who naturally represented movement, performance and recovery. The challenge was to identify a suitable Irish tennis player, secure the collaboration quickly, and coordinate a professional shoot that could produce flexible assets for future digital use.
The athlete also needed to feel relevant rather than bolted onto the campaign. Nuasan's products are positioned for active consumers, so the talent had to bring genuine sporting credibility while still working well in a lifestyle-led creative environment. With the shoot planned in Galway, practical coordination between the athlete, the Nuasan team and locations was equally important.
The Sport Endorse solution
Sport Endorse connected Nuasan with Sarah Hawkshaw, an emerging Irish international tennis player, and coordinated the collaboration through its internal brand and talent workflow. HubSpot records show two linked July 2024 deal records: "Nuasan photo shoot Sarah Hawkshaw" and "Nuasan photo call Sarah Hawkshaw." An internal note dated 17 July confirms that Trevor Twamley organised Hawkshaw's Nuasan photoshoot the previous day, establishing 16 July 2024 as the shoot date.
The public Sport Endorse case study adds the production detail. The collaboration involved a full-day photoshoot across Salthill and Galway, with the Hyde Hotel providing part of the visual backdrop. Sarah was placed at the centre of the creative, while the Nuasan team attended the production. The purpose was to capture dynamic, athlete-led material that could later be used across the brand's digital channels.
This approach gave Nuasan a straightforward route from athlete sourcing to production. Rather than building a sports partnership around a long ambassador contract, the brand could use a focused content-creation activation to generate credible visual assets with a real Irish athlete. Internal CRM records also identify Linda Connor, Operations Manager at Nuasan, as the associated brand contact on the photo-call deal.
Athlete fit
Sarah Hawkshaw offered a particularly strong fit because her sporting profile was rising at exactly the right time. Tennis Ireland selected her for the Irish women's team for the first time in May 2024 ahead of the Billie Jean King Cup in Moldova. Tennis Ireland also noted that she had been producing strong results against WTA-ranked players and had reached the National Indoors semi-finals.
That combination of international representation, competitive momentum and an authentic active lifestyle made her a credible face for Nuasan. She could communicate the brand's performance-and-wellness positioning visually without forcing an artificial endorsement. Her connection to Irish tennis also gave the content a local sporting identity while keeping the creative broad enough for general fitness and wellness audiences.
Deliverables
- One Irish international tennis athlete sourced and connected with Nuasan: Sarah Hawkshaw.
- A full-day athlete content-creation photoshoot completed in July 2024.
- On-location production across Salthill and Galway, including Hyde Hotel as a visual backdrop.
- A separate internal photo-call record created and progressed to Talent Finalised.
- Dynamic athlete-led photography captured with the Nuasan team present on the shoot.
- Content produced for subsequent use across Nuasan's digital channels.
Results
The available records confirm successful delivery of the athlete shoot, but they do not provide verified social impressions, engagement rate or content-view data for this specific activation. Those figures have therefore been deliberately excluded rather than estimated.
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