Beauty & SkincareNuasan × Multi-Sport Athletes — Product Launch
Irish wellness brand Nuasan accelerated its product launch by partnering with elite athletes across four sports through Sport Endorse's streamlined athlete marketing platform.
Overview
The campaign
Nuasan partnered with Sport Endorse to launch its Irish-made natural skincare and recovery range by connecting with elite athletes across four sports. Using Sport Endorse's digital platform, the brand quickly sourced, contracted and managed authentic athlete partnerships that helped establish credibility, broaden awareness and support a successful market launch.
The challenge
Launching a new consumer brand is challenging, particularly in a category where trust and product credibility are essential. As an emerging Irish skincare and bodycare company, Nuasan needed to build awareness while convincing consumers that its products could genuinely support muscle recovery, joint care and skin protection.
Like many growing brands, Nuasan faced practical barriers to athlete marketing. Identifying suitable ambassadors, making contact, negotiating partnerships and managing multiple collaborations can be time-consuming and resource-intensive, particularly for smaller marketing teams without existing industry relationships.
The business wanted to work with credible elite athletes, but traditional sponsorship routes often involve lengthy negotiations, fragmented communication and significant administrative overhead.
Nuasan needed a faster, more efficient way to access trusted athletes while maintaining complete control over campaign management.
The Sport Endorse solution
Using Sport Endorse's athlete marketplace, Nuasan was able to manage the entire ambassador recruitment process through a single digital platform.
After publishing its campaign brief, the brand received applications from professional athletes aligned with its target audience. The team reviewed athlete profiles, compared applicants, selected ambassadors representing multiple sports and managed communication throughout the campaign using Sport Endorse's built-in workflow.
Contracts, campaign coordination and athlete payments were all handled through the platform, reducing administration and allowing the Nuasan team to focus on launching the brand rather than managing sponsorship logistics.
By removing traditional barriers to athlete partnerships, Sport Endorse enabled Nuasan to activate elite ambassadors quickly despite being a newly launched business.
Athlete fit
Rather than relying on a single high-profile ambassador, Nuasan deliberately selected athletes from four different sporting disciplines to maximise audience reach while reinforcing the brand's positioning around performance recovery.
The athletes reflected the brand's core values of health, performance and active living. Their recovery routines naturally aligned with products designed to soothe muscles, support joints and protect skin, creating authentic endorsements rather than promotional advertising.
This multi-sport approach also enabled Nuasan to engage diverse communities across Irish sport, extending visibility beyond a single audience while building broader consumer trust during launch.
Deliverables
- Campaign brief published through the Sport Endorse platform
- Elite athlete applications received and reviewed
- Athlete profiles compared side-by-side during selection
- Professional athletes contracted through the platform
- Campaign communication managed centrally
- Athlete agreements administered digitally
- Secure athlete payments processed
- Authentic branded content created across multiple sports
- Product awareness generated through athlete social media channels
- Long-term ambassador relationships established following launch
- The Trusted Quote
- "One thing I was really shocked or surprised by when I initially signed up, I couldn't believe that I would now be able to access so many professional athletes. We are still a small brand, we are a new brand still trying to build momentum, and didn't think it was going to be feasible to collaborate with these athletes. In normal circumstances, pre Sport Endorse I would have found it much more challenging to set up such collaborations with a longer lead time, getting started and getting going. The platform itself delivered all that!"
- Maria O'Donnell | Sales & Market Manager
Run a campaign like this
Tell us your goal — we'll show you the athletes, the process and the reporting on a short demo.
Book a Demo