Media & BroadcastMovember & JOE Media × Lee Keegan — Men's Health Campaign
Mayo GAA legend Lee Keegan fronted a Movember and JOE Media campaign encouraging Irish men to open up through a rucking challenge.
Overview
The campaign
The Movember Foundation and JOE Media selected Mayo Gaelic footballing legend Lee Keegan for a male-health awareness campaign. Lee and teammate Padraig O'Hara took on a rucking challenge on a Foxford trail, sharing their struggles to encourage young men to grab a mate, go for a walk, and have a real conversation.
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