Retail & FashionMINI UK × Laura Siddall — Friend of the Brand
World-class triathlete Laura Siddall became a MINI UK Friend of the Brand — an athlete-led partnership driven by genuine passion.
Overview
The campaign
Laura Siddall — world-class triathlete, engineering graduate and former British Army officer — was passionate about MINI UK. Sport Endorse reached out, and Laura became a Friend of the Brand, sharing her passion while broadening MINI's reach among sports enthusiasts.
“I was delighted when through Sport Endorse I was made a Friend of the Brand for MINI UK.”— Laura Siddall, Professional Triathlete
Run a campaign like this
Tell us your goal — we'll show you the athletes, the process and the reporting on a short demo.
Book a Demo