Healthcare & PharmaMind Your Mouth × Shauna Kendrick — Ambassador
Mind Your Mouth were looking for an ambassador to increase awareness of a safe and effective custom um shield product.
Overview
The campaign
Mind Your Mouth partnered with Sport Endorse to increase awareness of its custom-fit sports mouthguards by connecting directly with Gaelic footballer Shauna Kendrick. Using the Sport Endorse platform, the brand quickly sourced, evaluated and contracted an authentic athlete ambassador who aligned perfectly with its target audience of Irish grassroots and competitive athletes.
The challenge
Mind Your Mouth is a 100% Irish-owned company that aims to provide quality and cost effective oral care products. They provide professionally manufactured custom-fit sports mouthguards through a convenient direct-to-consumer service. The business wanted to raise awareness of its premium mouthguard offering among athletes participating in Gaelic games and other contact sports while reinforcing the importance of wearing properly fitted protective equipment.
Like many growing consumer brands, Mind Your Mouth faced the challenge of identifying an athlete who genuinely used and understood the product category. Traditional ambassador recruitment methods relied heavily on personal contacts, agencies or time-consuming outreach, making it difficult to efficiently compare suitable athletes or manage negotiations.
The business required a streamlined solution that would provide direct access to relevant sportspeople while maintaining confidence that any ambassador selected would be an authentic fit for both the brand and its customers.
The Sport Endorse solution
Mind Your Mouth used the Sport Endorse platform to manage the ambassador sourcing process from discovery through to athlete selection.
After creating a campaign brief outlining the product, campaign objectives and ideal athlete profile, the brand gained direct access to a marketplace of verified athletes from a wide range of sports. Applications could be reviewed in one place, allowing the team to compare suitable candidates based on their sporting background, audience relevance and brand alignment.
The platform enabled direct communication throughout the selection process, simplifying discussions around campaign expectations, deliverables and timelines. Once the preferred ambassador had been identified, contracting and payment were managed securely through Sport Endorse, removing the administrative burden often associated with ambassador partnerships.
The campaign resulted in Gaelic footballer Shauna Kendrick being selected as the face of the initiative, helping Mind Your Mouth communicate its message through an athlete whose endorsement felt genuine and credible.
Athlete fit
Shauna Kendrick represented an excellent strategic fit for Mind Your Mouth because her sporting background directly reflected the brand's target audience.
As a Gaelic football player, she competed in a sport where mouthguards have become an essential piece of protective equipment. Her endorsement demonstrated real product relevance rather than a generic influencer partnership, helping consumers see the product being used in an authentic sporting environment.
Her profile also aligned with the growing participation of women in Gaelic games, allowing Mind Your Mouth to connect with players, coaches and parents looking for trusted protective equipment. By selecting an athlete whose daily sporting experience matched the product's purpose, the campaign strengthened brand credibility and reinforced the importance of athlete safety.
Deliverables
- Campaign brief published through the Sport Endorse platform
- Verified athlete applications received and reviewed
- Athlete profiles compared side-by-side during the selection process
- Direct communication managed securely within the platform
- Gaelic football ambassador selected and contracted
- Campaign agreement completed digitally
- Secure athlete payment processed through Sport Endorse
- Brand ambassador content created for marketing activity
- Image and promotional usage rights agreed between athlete and brand
- Authentic product endorsement delivered through athlete marketing activity
- The Trusted Quote
- "Great platform to find a huge variety of sports persons, we were extremely pleased with the number of contacts we made in our ambassador search."
- Matthew Hogan, Co-Founder of Mind Your Business
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