TechMagnet+ × Eimear Lambe — Brand-Launch Campaign
Magnet+ launched itself as a new national brand by partnering with Olympic medallist Eimear Lambe to communicate trust, teamwork and performance through authentic athlete endorsement.
Overview
The campaign
Magnet+ partnered with Sport Endorse to launch its new national telecommunications brand by connecting with Olympic bronze medallist Eimear Lambe. Sport Endorse managed athlete sourcing, contracting and campaign delivery through its digital platform, helping Magnet+ communicate performance, teamwork and trust during a major brand transformation.
The challenge
In 2021, Magnet Networks and AirSpeed Telecom united under a new consumer-facing brand, Magnet+, marking one of the most significant rebrands in the Irish telecommunications sector.
Launching a new identity required more than introducing a new logo. The business needed to reassure existing customers, establish credibility with new audiences and clearly communicate the values behind the new organisation. Operating in a highly competitive market where customer trust and service are major differentiators, Magnet+ wanted a recognisable ambassador who genuinely reflected the company's commitment to performance, reliability and people-first service.
Finding the right athlete presented its own challenges. The brand required someone with broad public recognition, authentic values and strong media appeal, while ensuring the partnership could be organised efficiently within the launch timeline.
The Sport Endorse solution
Magnet+ partnered with Sport Endorse to source and manage an athlete ambassador capable of representing the new brand during its national launch campaign.
Using the Sport Endorse platform, the campaign was managed through a streamlined workflow that reduced the complexity traditionally associated with athlete partnerships.
The process included:
Developing a campaign brief outlining the desired athlete profile and campaign objectives.
Identifying suitable elite athletes whose values aligned with the Magnet+ brand.
Presenting carefully vetted ambassador recommendations.
Managing negotiations, contracting and commercial agreements.
Coordinating campaign logistics, photography scheduling and communications.
Delivering the athlete activation in time for the nationwide brand launch.
By centralising the entire process through a single platform, Magnet+ was able to secure a high-profile Olympic athlete while avoiding lengthy negotiations or fragmented supplier management.
Athlete fit
Olympic bronze medallist Eimear Lambe was a natural fit for the launch of Magnet+.
Having recently represented Ireland at the Tokyo Olympic Games, Lambe embodied excellence, resilience and teamwork at the highest level of international sport. As a member of Ireland's historic Women's Four rowing crew, her success was built on combining individual performance with collective achievement-qualities that closely mirrored Magnet+'s own story.
The new business had been formed by bringing together two established telecommunications providers into one stronger organisation. Just as elite rowing relies on every crew member performing together, Magnet+ positioned itself as a company where people, technology and customer service work in unison to deliver exceptional connectivity.
Launching the campaign shortly after Ireland's Olympic success also ensured strong public recognition and generated positive associations around national pride, achievement and trust.
Deliverables
- Athlete sourcing and ambassador recommendations through Sport Endorse.
- Selection and contracting of Olympic bronze medallist Eimear Lambe.
- Full commercial rights negotiation and campaign management.
- Creative planning and campaign coordination.
- Brand photography shoot featuring the athlete.
- Image licensing for marketing and communications.
- Campaign assets supporting the national Magnet+ launch.
- PR imagery for media interviews and business publications.
- Digital marketing and social media content.
- Ongoing client support throughout campaign delivery.
- The Trusted Quote
- "The team at Sport Endorse were a pleasure to work with, they were on hand in the lead up to our photoshoot and on the day were more than accommodating with our requests. A great experience all around and one we will no doubt repeat!"
- John Delves | Managing Director
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