Corporate & EventsIreland West Airport × Jack Carty & Jason Quigley — Ambassadors
Ireland West Airport partnered with trusted regional athletes to strengthen brand affinity, promote international travel, and reinforce its position as the airport for the West of Ireland.
Overview
The campaign
Ireland West Airport partnered with Sport Endorse to increase awareness of the airport as the preferred gateway for international travel across the West and North West of Ireland. By connecting with elite athletes Jack Carty and Jason Quigley through the Sport Endorse platform, the airport delivered an authentic ambassador campaign supported by professional content creation, social media activation, and long-term marketing assets.
The challenge
Ireland West Airport wanted to strengthen its connection with communities across the West and North West of Ireland while encouraging more leisure and business travellers to choose the airport for international travel.
As a regional airport competing against larger transport hubs, the marketing team needed credible ambassadors who genuinely represented the airport's catchment area and could authentically promote its convenience, accessibility and community-first identity.
Identifying suitable athletes, negotiating commercial agreements, coordinating image rights, and managing campaign deliverables through traditional methods would have required significant time and administrative effort. The airport required a streamlined solution that simplified athlete sourcing while ensuring trusted partnerships aligned with its brand values.
The Sport Endorse solution
Ireland West Airport partnered with Sport Endorse to source high-profile sporting ambassadors with genuine regional connections and strong public credibility.
Using the Sport Endorse platform, the marketing team was able to identify athletes who matched its campaign objectives, manage partnership discussions, coordinate campaign requirements, and complete contracting through a single workflow.
Following athlete selection, Sport Endorse supported campaign execution across professional photography, video production and social media activation. The resulting creative assets were licensed for ongoing use across Ireland West Airport's marketing channels, allowing the airport to maximise long-term value from a single ambassador investment.
The partnership provided an efficient, transparent process that reduced administrative complexity while giving the marketing team direct access to elite athletes who already resonated with the airport's core audience.
Athlete fit
Selecting Jack Carty and Jason Quigley created an authentic connection between the airport and the communities it serves.
As Connacht and Ireland rugby international, Jack Carty has long been recognised as one of the West of Ireland's most respected sporting figures. His professionalism, community reputation and strong regional following made him a natural ambassador for an airport serving Connacht and surrounding counties.
Professional boxer Jason Quigley brought complementary appeal. Proudly representing Donegal throughout his international career, Quigley regularly travelled overseas for training camps and world title fights, giving him genuine credibility when speaking about international travel. His reputation for resilience, humility and regional pride aligned closely with Ireland West Airport's community-focused positioning.
Together, both ambassadors reflected the airport's identity as "the airport for the people of the West", creating endorsements that felt authentic rather than commercially manufactured.
Deliverables
- Athlete sourcing through the Sport Endorse platform
- Elite athlete selection and commercial contracting
- Partnership management and campaign coordination
- Professional photography featuring both ambassadors
- Promotional video production
- Social media campaign content
- Marketing campaign creative assets
- Image licensing for ongoing promotional use
- Digital marketing activation across Ireland West Airport channels
- Brand ambassador content supporting international travel promotion
- The Trusted Quote
- "I'm delighted to team up with Ireland West Airport. I always love using the airport. It has such a homely feel, but now having them part of the team makes it even more special."
- Jason Quigley | Professional Boxer
- "We were delighted to work with Sport Endorse on campaigns involving both Jack Carty and Jason Quigley -two outstanding sporting ambassadors for the West and North West of Ireland. Ireland West Airport was looking for sports ambassadors to help promote the use of the airport for international travel. As an airport for the people of the region, supporting local sports talent was a fitting move so Connacht and Ireland rugby player Jack Carty, and Donegal and Irish boxer Jason Quiqley were both selected. Photo and video shoots, campaigns and social media were all used as part of the partnership and we were delighted with how both campaigns worked out."
- Donal Healy | Head of Marketing, Aviation Business Development & Communications
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