Hard Rock Cafe Dublin × Kaci Rock — Brunch-Menu Launch

Hard Rock Cafe Dublin wanted to promote the launch of its new weekend brunch menu through authentic local content rather than traditional advertising. The brand needed athletes who were comfortable creating lifestyle-focused content, had genuine influence within the Irish market, and could communicate naturally with their audiences.

Managing athlete outreach manually would have required identifying suitable creators, negotiating collaborations individually, and coordinating campaign deliverables across multiple conversations. Hard Rock Cafe instead wanted a streamlined solution that could efficiently source relevant talent while keeping campaign management simple.

Kaci Rock was a strong match for the campaign because she combines elite sporting credibility with an authentic and engaging social media presence. As a European boxing medallist and one of Ireland's emerging female athletes, she regularly shares lifestyle content alongside her sporting journey, making a restaurant experience feel genuine rather than overly promotional.

Her approachable style allowed Hard Rock Cafe Dublin to showcase the new brunch menu through trusted first-hand recommendations, helping the campaign resonate with a local audience.