Sport & SportswearGreyhound Racing Ireland × 10 Athletes — Fan Engagement Campaign
Irish athletes helped Greyhound Racing Ireland transform flagship race meetings into authentic social experiences, expanding awareness and engagement across Ireland.
Overview
The campaign
Greyhound Racing Ireland partnered with Sport Endorse to increase awareness and engagement around its flagship race meetings by connecting directly with a roster of Irish athletes across GAA, athletics, horse racing, and football. Managed seamlessly through our digital platform.
The challenge
Greyhound Racing Ireland wanted to reach a younger generation of sports fans and reposition race meetings as vibrant live sporting and social experiences.
Traditional promotional channels alone offered limited opportunities to engage audiences who increasingly consume content through social media and trusted creators. Rather than relying solely on brand-owned communications, GRI wanted authentic voices capable of showcasing the atmosphere, hospitality and excitement surrounding some of Ireland's biggest race nights.
Managing multiple athlete partnerships across several venues also required an efficient process for athlete sourcing, campaign coordination and content delivery.
The Sport Endorse solution
Using Sport Endorse, Greyhound Racing Ireland launched a series of event-based athlete campaigns centred around flagship race meetings including the Irish Greyhound Derby at Shelbourne Park together with events in Galway and other Irish venues.
The platform enabled the marketing team to:
publish multiple campaign opportunities
receive and review athlete applications
compare suitable Irish athletes
contract selected creators
manage campaign communication
coordinate attendance across several venues
securely manage athlete payments
oversee campaign delivery from one platform
Instead of creating traditional promotional advertising, athletes were invited to experience race nights first-hand and share authentic content with their own audiences.
Athlete fit
The campaign featured Irish athletes from several major sports including:
GAA
Athletics
Horse Racing
Football
This diverse mix allowed Greyhound Racing Ireland to extend its reach beyond existing racegoers and introduce the sport to broader Irish sporting communities.
Because each creator attended events personally, the resulting content focused on genuine experiences rather than scripted endorsements. Their audiences experienced race nights through trusted personalities enjoying the hospitality, atmosphere and competition.
Deliverables
- Multiple athlete recruitment campaigns launched through Sport Endorse
- Athlete applications reviewed and shortlisted
- Approximately 10 Irish athletes selected across multiple event activations
- Athlete attendance coordinated for flagship race meetings
- Instagram Reels created during race nights
- Instagram Stories documenting live event experiences
- Event photography and social-first content captured
- Athlete communications managed through the platform
- Secure contracting and payment administration completed
Results
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