Sport & SportswearGreyhound Racing Ireland × 10 Athletes — Fan Engagement Campaign
A 10-athlete campaign spotlighting Ireland's biggest race nights delivered nearly 80,000 views and reached 4,000+ accounts per athlete.
Overview
The campaign
Greyhound Racing Ireland partnered with Sport Endorse to spotlight major race nights from the Irish Greyhound Derby Final to events in Galway. Ten athletes across GAA, horse racing, athletics and soccer shared authentic race-night content on Instagram Reels and Stories. The campaign delivered nearly 80,000 total views, 280+ engagements and average story reach above 4,000 accounts per athlete, revitalising engagement among younger audiences.
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