Finance & InsuranceFraudSMART × Niall Quinn — National Fraud-Awareness Campaign
FraudSMART partnered with Niall Quinn to raise national awareness of investment scams through a trusted ambassador campaign and coordinated media activation.
Overview
The campaign
FraudSMART partnered with Sport Endorse to raise national awareness of investment scams by connecting directly with football legend Niall Quinn. Managed seamlessly through our ambassador campaign coordination process.
The challenge
Investment scams were becoming an increasingly significant issue in Ireland, with fraudsters using AI-generated celebrity endorsements and sophisticated online advertising to target consumers, particularly those approaching or in retirement. FraudSMART needed a credible ambassador capable of communicating complex fraud-prevention advice in a clear, relatable and trustworthy way.
Alongside selecting the right ambassador, the campaign required careful coordination between multiple stakeholders, including campaign planning, briefing, contracting, media scheduling and content production, all within a relatively short delivery timeline.
The Sport Endorse solution
Sport Endorse supported FraudSMART by coordinating the ambassador engagement with former Republic of Ireland international Niall Quinn.
Working closely with the client throughout the planning process, Sport Endorse helped manage campaign coordination from initial concept through delivery. This included briefing and stakeholder communication, contract management, scheduling, media coordination and content production.
Internal project records show that the campaign evolved throughout development, with concept refinements and scheduling updates managed collaboratively before launch. The campaign was delivered within approximately three weeks from deal creation to launch.
Athlete fit
Sport Endorse worked with FraudSMART to identify an ambassador whose profile aligned closely with the campaign's objectives and target audience.
Niall Quinn was selected because of his strong reputation, credibility and broad recognition across Ireland. As a respected former Republic of Ireland international and public figure, he offered the trust and familiarity required for a campaign encouraging consumers to be cautious of increasingly sophisticated investment scams.
By helping FraudSMART secure an ambassador with genuine public credibility and strong audience relevance, Sport Endorse supported the campaign in delivering an authentic message through a trusted voice.
Deliverables
- Ambassador engagement coordinated for the national FraudSMART awareness campaign.
- Campaign planning and stakeholder briefing managed.
- Contract negotiation and coordination completed.
- Media scheduling and campaign logistics coordinated.
- Content production supported as part of the overall campaign delivery.
- National campaign successfully launched in November 2025.
Results
“Investment scams are becoming increasingly sophisticated, particularly through fake online advertisements and AI-generated celebrity endorsements. Always pause, verify independently and make sure you're dealing with a regulated financial provider before investing.”— Niall Quinn, FraudSMART Campaign Ambassador
Run a campaign like this
Tell us your goal — we'll show you the athletes, the process and the reporting on a short demo.
Book a Demo