Finance & InsuranceFraudSMART × Niall Quinn — National Fraud-Awareness Campaign
Football legend Niall Quinn fronted a nationwide FraudSMART campaign warning over-50s about AI-generated celebrity investment scams.
Overview
The campaign
FraudSMART, the fraud-awareness initiative led by Banking & Payments Federation Ireland, teamed up with Irish football legend Niall Quinn to warn people over 50 about a surge in investment scams using AI-generated celebrity endorsements. The nationwide campaign highlighted the red flags and shared practical tips for staying protected. Sport Endorse facilitated the partnership alongside Wilson Hartnell PR, ensuring the right talent fit and smooth delivery.
Run a campaign like this
Tell us your goal — we'll show you the athletes, the process and the reporting on a short demo.
Book a Demo