Food & DrinkFood Dudes (Bord Bia) × Martha Donnelly — Community Keynote
Food Dudes partnered with Sport Endorse to source an expert speaker for a purpose-led educational event, connecting Bord Bia with the ideal talent through our platform.
Overview
The campaign
Food Dudes partnered with Sport Endorse to source an engaging expert speaker for a national healthy eating promotion event by connecting directly with mental fitness coach Martha Donnelly. From a competitive pool of 18 talent profiles, the ideal speaker was selected, briefed and managed seamlessly through our digital platform.
The challenge
Food Dudes, Bord Bia's nationally recognised healthy eating programme, required an engaging speaker who could inspire teachers and programme stakeholders while reinforcing the programme's evidence-based approach to children's nutrition and healthy habits.
Rather than relying on traditional speaker agencies or manual outreach, the team needed an efficient way to identify a credible expert capable of combining behavioural science, nutrition and practical education into an engaging presentation. They also required a streamlined process for reviewing applicants, selecting the right speaker and coordinating communications ahead of the event.
The Sport Endorse solution
Food Dudes partnered with Sport Endorse to simplify the entire speaker sourcing process through one central platform.
A speaking opportunity was published to relevant talent, allowing qualified speakers to express interest directly through the platform. Applications were reviewed alongside athlete and speaker profiles before Martha Donnelly was selected as the strongest fit for the campaign.
Once talent had been finalised, Sport Endorse supported the coordination process through speaker selection, client communication and presentation briefing before the live event at Bord Bia Headquarters in Dublin.
This enabled the Food Dudes team to focus on delivering an engaging educational event while reducing the administrative burden typically associated with sourcing specialist speakers.
Athlete fit
Although not a traditional athlete endorsement, Martha Donnelly brought a highly relevant background as a Mental Fitness Coach with expertise in behaviour change, mindset and performance psychology.
Her experience aligned naturally with Food Dudes' mission of encouraging healthier eating habits among children by addressing the behavioural factors that influence long-term lifestyle choices.
Rather than delivering a purely nutritional presentation, Martha connected healthy eating with habit formation, family influence and everyday decision-making-creating a message that resonated strongly with teachers and programme stakeholders responsible for shaping children's behaviours.
Deliverables
- Speaking opportunity published through the Sport Endorse platform
- 18 talent profiles reviewed during the sourcing process
- Martha Donnelly selected and contracted
- Speaker briefing meeting coordinated with Bord Bia and Real Nation
- Client communication managed throughout planning
- Live keynote presentation delivered at Bord Bia Headquarters
- Event scheduling and speaker coordination completed through Sport Endorse
Results
“The talk at Bord Bia HQ with Food Dudes was a truly rewarding experience. The energy in the room and the engagement from the audience made it clear how open people are to learning about the deeper connections between behaviour, food, and family habits. As a mental performance coach, it was incredibly fulfilling to see such a strong response to the message that lasting change begins with adults setting the example.”— Martha Donnelly, Mental Fitness Coach
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