Corporate & EventsIrish Citylink × David Reidy — Route-Launch Activation
Irish Citylink partnered with Sport Endorse to launch its new Ennis-Dublin Airport route by connecting with local GAA star David Reidy. Managed seamlessly through our digital platform.
Overview
The campaign
Irish Citylink partnered with Sport Endorse to build local awareness and community engagement for the launch of its new Ennis-Dublin Airport route by connecting directly with Clare hurler and 2024 All-Ireland Champion David Reidy. Managed seamlessly through our digital platform.
The challenge
Irish Citylink wanted to create strong local awareness for the launch of its new direct Ennis-Dublin Airport service.
Rather than relying solely on traditional marketing, the team wanted a respected local athlete who could represent the brand authentically, engage with the community, and support regional media activity during the official launch. The challenge was identifying an athlete with strong local recognition, recent sporting success and availability within a short campaign timeline.
The Sport Endorse solution
Irish Citylink launched a targeted campaign through the Sport Endorse platform to source a high-profile athlete from County Clare.
The campaign targeted predominantly Clare GAA hurlers, while also remaining open to suitable rugby union players. Sport Endorse managed athlete discovery, application review, communication, contracting and booking through the platform before securing David Reidy as the final ambassador.
The platform enabled Irish Citylink to move efficiently from campaign brief to confirmed partnership while ensuring the athlete closely matched the campaign's regional objectives.
Athlete fit
David Reidy was an ideal ambassador for the campaign.
As a Clare senior hurler, 2024 All-Ireland Champion and Ennis native, he brought immediate credibility to a route specifically serving the local community. His profile aligned naturally with Irish Citylink's objective of building awareness through an authentic local voice rather than a national celebrity endorsement.
His ability to engage with local media, participate in public appearances and represent County Clare made him a strong strategic fit for the launch.
Deliverables
- Official launch event appearance
- Public meet-and-greet
- Photocall with Irish Citylink representatives
- Live Clare FM interview participation
- Participation in campaign social media content
- Public interaction throughout the launch event
Results
“Working with the Sport Endorse platform is easy, quick, and smooth. We found our ideal talent for our event and were able to quickly move from brief to offer.”— Seán Ó Ciardha, Marketing Manager, Irish Citylink
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