Beauty & SkincareAPIVITA × OpenHive (Jack McGrath) — Biodiversity Campaign
Natural skincare brand APIVITA supported three hives of native Irish bees with retired rugby player and beekeeper Jack McGrath.
Overview
The campaign
Sport Endorse connected natural skincare brand APIVITA with OpenHive, co-owned by retired Irish rugby player and beekeeper Jack McGrath, to champion sustainability and biodiversity. APIVITA Ireland is supporting three hives of native Irish honeybees in Wicklow — up to 50,000 bees by midsummer — told through social content linking nature, beauty and purpose.
“Sport Endorse played a key role with a thoughtful, strategic and values-driven approach.”— Jack McGrath, OpenHive
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